I enjoyed the mix of theory, interviews with practitioners and examples of using the tools of the trade.

I would have liked to see more details on how brand preference is encoded in memory, as this is likely to be the way I could use this knowledge as a marketing manager.

The lectures are concise and understandable for casual learners.

However, there are very long readings comprising of journal articles which takes the most time to complete especially if you have no background in neuroscience, neurology, or psychology.

O curso é muito interessante. Uma única observação é o fato de que em alguns momentos dos vídeos, como o professor tem o sotaque britânico muito forte, o entendimento foi dificultado porque nem as legendas em inglês estavam completas nesses momentos.

pretty useful but all examples and roles about retail marketing. i expect to see more thing about e-commerce shopping choice.. and would definitely see the more examples more than scientific datas on context. not only pepsi vs. coca cola.. thank you.

I wasn't a newbie on the topic but it was interesting to actually see how things work in the labs where the investigations take place.The course lacks of a module of specific strategies to implement in marketing, but overall it's a great course.

The course is really interesting all round. Gives great insight into the neuromarketing world, and how it is developing around the challenges faced. Also made my aware of a whole world of marketing that we hardly hear about. Really loved it!

Was a great course where I learned a lot about the ways in which consumer behaviour can be analyzed through different technologies. Was a great beginner course that broke down how the brain is connected and contributes to purchase intent!

Very thorough introduction to consumer neuroscience and neuromarketing. The combination of lectures, interviews, and reading materials was excellent. The content was challenging but understandable. I enjoyed participating in this course.

The Professor delivered the concepts very effectively in simple and understandable manner. The videos- interviews from a diverse range of professionals from the subject augmented the entire learning experience. I enjoyed learning a lot.

Very interesting and a timely course. The workload was manageable and the content quite enjoyable. There were, however, two interviews that were difficult to watch due to the poor audio quality. I loved the one with Carl Marci though.

I think if you come from a science / medical field the course is great. As a marketer I think there is a bunch of useful information on it, but when come to the tests and I have to remember the names of certain parts of the brain ...

Short course. While there were some interesting material, at least half of the course was interviews which did not talk so much about the theory related to consumer neuromarketing. I would have liked to see more material and studies.

I was very impressed by the content. I understand deeply the boundaries on claiming being a Neuromarketing professional and what are the possibilities on joining the field. I proudly paid for my certificate and posted on my LinkedIn

The course and the teacher are very good, yet in certain areas the course pack seems boring and the case studies seem out of context. The interviews in Week 3 aren't very helpful. Overall, the course is worth the effort.

A little out-dated and I would love to get Digital aspect of things as well. Other than that it was insightful and thorough course covering most interesting points of consumer behaviour and Neuroscience relation to it.

Thank you for this course. It was a good start to understand the field. I would like to see more examples of how brands are using neuromarketing in their advertisement, in their actual products (design, colour).

This course contains valuable knowledge if you are interested in consumer behavior on a neurological level beyond the typical Consumer Psychology/Behavior courses offered at other institutions. Great content!

It was great, only the 2 links for youtube videos seemed not to work, so I went to search them by myself. Luckily found them by the topic and year. Thank you for your work and keep the education coming :)

Great course to start learning about consumer neuroscience, the drop-down is that the videos are extremely superficial while the readings (included inside the compendium) are highly technical and advanced

This course is comprehensive in terms of the syllabus. Needs more improvement in the way it is delivered. However, it's been an enjoyable and a thought-provoking experience to study this course.

Very intriguing introduction. Liked the pattern of teaching and involvement of various industrial professionals as well. The only shortcoming was the repetition of certain subjects and topics.

I have always been interested in neuromarketing and consumer behavior and this course gave me a clear vision of what area of work I am most interested in . very helpful course for beginners.

Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.

For me this as the frist time i study neuromarketing. I chose this course to get more familialized whit this topic.

Is a good course, whit very good insights on neuroscience. I recomend.

Took this course out of pure curiosity. It was interesting, good amount of videos vs. reading. The quizzes are pretty straightforward, as long as you watch the videos or do the reading.