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January 28, 2025
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This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
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(1,182 reviews)
(1,182 reviews)
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In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.
Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
In this module, you will learn the three social strategies being used by organizations today.
10 videos6 readings
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
15 videos5 readings1 assignment
In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.
12 videos2 readings1 assignment1 peer review
In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.
2 videos4 readings1 assignment
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Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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Reviewed on May 12, 2016
Probably the most important in my experience, the encouragement of how to engage in a meaningful way teaches how to really help succeed.
Reviewed on Mar 24, 2017
Excellent course to understand the two most important strategies in Social Marketing: Engagement & Nurture Marketing Strategies, highly recommended
Reviewed on Feb 17, 2016
Prof. Hlavac's courses are amazing and easy to comprehend. Finished two courses of Prof. Hlavac. Thanks for the knowledge sir. Mani
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