This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations.
Innovation & Entrepreneurship - From Basics to Open Innovation
Innovation & Entrepreneurship - From Basics to Open Innovation
This course is part of Value Creation Through Innovation Specialization
Instructors: Martin Vendel
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4.6
(325 reviews)
Intermediate level
Some related experience required
Flexible schedule
Approx. 15 hours
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Assessments
7 assignments
Taught in English
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This course is part of the Value Creation Through Innovation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 10 modules in this course
In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation.
What's included
1 video
In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.
What's included
5 videos1 assignment
In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.
What's included
3 videos
How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.
What's included
3 videos1 assignment1 peer review
Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.
What's included
6 videos1 assignment3 peer reviews
When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.
What's included
4 videos1 assignment2 peer reviews
Open Innovation, a term coined by Professor Hank Chesbrough, is a frequently used but little understood term. In this module, the history of open innovation and its mechanics in comparison to traditional ‘closed’ innovation is explained.
What's included
6 videos1 assignment1 peer review
When comparing open and closed innovation we also need to take the general development into account. Businesses and organizations today work under quite different conditions compared to 25 years ago. You will in this module learn what these changes are and how open innovation matches the changing needs.
What's included
3 videos1 peer review
Implementing open Innovation demands more than a shift in culture and may be a major challenge for any organization. You will in this module learn from cases and gain an understanding of the benefits of open innovation and work with a framework for its application.
What's included
4 videos1 assignment1 peer review
We have now come to the final small module, in essence comprising the exam. Well done and good luck with the exam.
What's included
1 video1 assignment
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4.7 (78 ratings)Offered by
Recommended if you're interested in Entrepreneurship
University of Maryland, College Park
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