Fundação Instituto de Administração

Otimizando o Marketing Digital

Kleber Oliveira
Raquel Abrão

Instructors: Kleber Oliveira

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

26 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

26 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

24 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Planejamento Estratégico de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

Neste módulo, será abordado o processo de desenvolvimento de uma campanha de marketing digital, passando pelo público alvo, briefing e plano de mídia.

What's included

5 videos10 readings6 assignments

Neste módulo, será abordado o processo de mensuração de resultados e ferramentas que apoiam o processo de análise e comunicação de resultados.

What's included

5 videos10 readings6 assignments

Neste módulo, será discutido o processo de investimento, acompanhamento do ciclo de vida da campanha e sua conexão com o ciclo de vida do cliente.

What's included

5 videos12 readings6 assignments

Neste módulo, será abordado o processo de geração de insights e melhoria das estratégias a partir da análise dos resultados da comunicação de marketing e feedback dos clientes.

What's included

6 videos10 readings6 assignments

Instructors

Kleber Oliveira
Fundação Instituto de Administração
7 Courses984 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions