Discover the essentials of product management with this comprehensive course designed to equip you with the skills and tools necessary to succeed in today’s dynamic business environment. Begin your journey by understanding the core concepts of product management, the role of a product manager, and the distinctions between product and project management.
![Packt](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/fa/3b9b5304c24cf4aa64054631ee946c/360-360-square.png?auto=format%2Ccompress&dpr=1&w=28&h=28)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/1a4589dccee10648821b7ea23e5fca9a.png?auto=format%2Ccompress&dpr=1&q=80)
![Packt](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/http://coursera-university-assets.s3.amazonaws.com/c7/391d0e5f6a4d648dc4f754c5898df7/2.png?auto=format%2Ccompress&dpr=1&h=45)
Recommended experience
Recommended experience
What you'll learn
Understand the role and responsibilities of a product manager and how they drive business success.
Master Agile methodologies, including sprints, Kanban boards, and Agile rituals.
Learn to use project management tools like Trello, Jira, and Microsoft Teams effectively.
Design wireframes, create roadmaps, and implement A/B testing for data-driven product optimization.
Details to know
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/31ebcba3851b87d1d8609abf15d0ff7e.png?auto=format%2Ccompress&dpr=1&w=24&h=24)
Add to your LinkedIn profile
February 2025
11 assignments
See how employees at top companies are mastering in-demand skills
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/74c8747e8210831049cf88dd4eefe26c.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=320)
![logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/74c8747e8210831049cf88dd4eefe26c.png?auto=format%2Ccompress&dpr=1&w=320&h=70&q=40)
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=259)
![Coursera Career Certificate](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=1&w=259&h=165&q=40)
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=333)
![Coursera Career Certificate](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/de1a6556fbe605411e8c1c2ca4ba45f1.png?auto=format%2Ccompress&dpr=1&w=333&h=215&q=40)
There are 12 modules in this course
In this module, we will lay the foundation for your journey into product management. You will get a clear overview of the course structure, understand what constitutes a product, and explore real-world examples that will guide your learning throughout the course.
What's included
3 videos1 reading
In this module, we will delve into the fundamental roles and responsibilities of a product manager. You'll learn how product management differs from project management and gain insights into what it takes to excel in this profession.
What's included
3 videos1 assignment
In this module, we will explore Agile as a pivotal framework for product management. You’ll gain a comprehensive understanding of Agile principles, roles, and practices, including sprints, backlogs, and Kanban boards, and see how they drive success in product development.
What's included
17 videos1 assignment
In this module, we will focus on the practical application of product management concepts. Learn to utilize metrics, analytics, and roadmapping tools to guide product strategies, and explore how to apply these skills through hands-on examples.
What's included
4 videos1 assignment
In this module, we will examine the importance of wireframes in product management. Discover how to create effective wireframes to streamline the design process, save resources, and enhance communication across teams.
What's included
1 video1 assignment
In this module, we will dive into the fundamentals of A/B testing, a critical method for refining products based on data and user feedback. Learn how to implement A/B tests effectively to achieve better user engagement and business outcomes.
What's included
1 video1 assignment
In this module, we will explore Trello as a versatile project management tool. From setting up boards to implementing Agile practices, you’ll gain the skills to enhance team collaboration and manage projects efficiently.
What's included
9 videos1 assignment
In this module, we will explore Jira, a powerful project management tool. You’ll learn to set up Agile workflows, manage tasks and backlogs, and leverage Jira’s reporting capabilities to track and optimize project progress.
What's included
8 videos1 assignment
In this module, we will dive into Microsoft Teams, focusing on its collaboration and communication tools. Learn to navigate Teams’ features to improve teamwork and streamline digital project management.
What's included
11 videos1 assignment
In this module, we will explore Microsoft Planner’s capabilities in project management. Discover how to organize tasks, manage complexity, and collaborate efficiently using this intuitive planning tool.
What's included
7 videos1 assignment
In this module, we will explore ChatGPT as an AI-powered assistant for productivity and innovation. Learn to craft prompts and use ChatGPT for diverse tasks like content creation, email drafting, and interview preparation.
What's included
11 videos1 assignment
In this module, we will wrap up the course by reviewing key takeaways and exploring career opportunities for product managers. Gain insights into job roles, salary expectations, and strategies to succeed in this lucrative field.
What's included
1 video1 assignment
Instructor
![Packt - Course Instructors](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/2b/9c92f373414941b4a0bbda577bd627/profile.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Offered by
Recommended if you're interested in Business Strategy
Georgetown University
University of North Texas
University of North Texas
University of Illinois Urbana-Champaign
Why people choose Coursera for their career
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Felipe_Moitta.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Jennifer_John.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Larry_Tao_Wang_1.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/growth_testimonials/passionate_learner/Chaitanya_Anand.png?auto=format%2Ccompress&dpr=1&w=64&h=64&fit=crop)
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/dbbd1f929548aa2b3b38c0e6b2887a0f.png?auto=format%2Ccompress&dpr=1&w=1344&h=548&q=30)
![Placeholder](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/7a1c0e2e779c1ff27cae62480adfe003.png?auto=format%2Ccompress&dpr=2&blur=200&px=8&max-w=120)
![Coursera Plus](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/7a1c0e2e779c1ff27cae62480adfe003.png?auto=format%2Ccompress&dpr=1&w=120&h=15&q=40)
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/5f44d3cc170f76b9fadb15e8592d4411.png?auto=format%2Ccompress&dpr=1&w=1344&h=548&q=30)
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
![](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera_assets.s3.amazonaws.com/images/653449eb209c5cc24d2935ed5a0f18cd.png?auto=format%2Ccompress&dpr=1&w=1344&h=548&q=30)
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.