Back to Positioning: What you need for a successful Marketing Strategy
Learner Reviews & Feedback for Positioning: What you need for a successful Marketing Strategy by IE Business School
957 ratings
About the Course
Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined
target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing
Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages
of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing.
The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical t...
target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing
Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages
of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing.
The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical t...
Top reviews
NM
Dec 20, 2016
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
LO
Feb 7, 2018
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
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