What Does MVP Stand For? It’s Not What You Think.
October 7, 2024
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This course is part of Advanced Business Analytics Specialization
Instructor: Dan Zhang
38,732 already enrolled
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(598 reviews)
(598 reviews)
Apply exploratory data analysis to gain insights and prepare data for predictive modeling
Summarize and visualize datasets using appropriate tools
Identify modeling techniques for prediction of continuous and discrete outcomes
Identify appropriate graphs to explore and display datasets
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Welcome to the second course in the Data Analytics for Business specialization!
This course will introduce you to some of the most widely used predictive modeling techniques and their core principles. By taking this course, you will form a solid foundation of predictive analytics, which refers to tools and techniques for building statistical or machine learning models to make predictions based on data. You will learn how to carry out exploratory data analysis to gain insights and prepare data for predictive modeling, an essential skill valued in the business. You’ll also learn how to summarize and visualize datasets using plots so that you can present your results in a compelling and meaningful way. We will use a practical predictive modeling software, XLMiner, which is a popular Excel plug-in. This course is designed for anyone who is interested in using data to gain insights and make better business decisions. The techniques discussed are applied in all functional areas within business organizations including accounting, finance, human resource management, marketing, operations, and strategic planning. The expected prerequisites for this course include a prior working knowledge of Excel, introductory level algebra, and basic statistics.
At the end of this module students will be able to: 1. Carry out exploratory data analysis to gain insights and prepare data for predictive modeling 2. Summarize and visualize datasets using appropriate tools 3. Identify modeling techniques for prediction of continuous and discrete outcomes. 4. Explore datasets using Excel 5. Explain and perform several common data preprocessing steps 6. Choose appropriate graphs to explore and display datasets
8 videos1 reading2 assignments1 peer review1 discussion prompt
This module introduces regression techniques to predict the value of continuous variables. Some fundamental concepts of predictive modeling are covered, including cross-validation, model selection, and overfitting. You will also learn how to build predictive models using the software tool XLMiner.
8 videos2 assignments1 discussion prompt
This module introduces logistic regression models to predict the value of binary variables. Unlike continuous variables, a binary variable can only take two different values and predicting its value is commonly called classification. Several important concepts regarding classification are discussed, including cross validation and confusion matrix, cost sensitive classification, and ROC curves. You will also learn how to build classification models using the software tool XLMiner.
8 videos2 assignments1 discussion prompt
This module introduces more advanced predictive models, including trees and neural networks. Both trees and neural networks can be used to predict continuous or binary variables. You will also learn how to build trees and neural networks using the software tool XLMiner.
8 videos3 assignments1 peer review1 discussion prompt
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Reviewed on Jun 14, 2023
Very engaging course and I appreciated the exercises that were required to be done during the course. I look forward to continuing the series.
Reviewed on Nov 19, 2017
this course teach you about the technical of using tools for predictive modeling. very useful for you who want to learn the fundamental of analytics.
Reviewed on Sep 8, 2018
Really like the course and learned a lot. Wish that the quizzes didn't offer as much guidance on the steps to use XL Miner. Because this is given, it's not fully testing students on the material
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