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Learner Reviews & Feedback for Pricing Strategy by IE Business School

4.6
stars
1,013 ratings

About the Course

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with
the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the
revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness
to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by
competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After...
...

Top reviews

AJ

Mar 19, 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

BC

Mar 19, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

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151 - 175 of 219 Reviews for Pricing Strategy

By Deep R H

•

May 7, 2020

Excellent!!

By Duke N

•

Nov 2, 2016

Interesting

By Jose R P R

•

Mar 29, 2016

Very useful

By Gabriel M

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Jul 24, 2020

Excellent!

By Gabriel M

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Jul 18, 2020

Excellent!

By Nevra S

•

Jun 1, 2017

Excellent!

By Alvin B

•

Feb 13, 2017

Excellent!

By andy t

•

Oct 9, 2016

THANK YOU!

By Mohammed B M

•

Apr 2, 2021

Thank You

By Anis C

•

Sep 24, 2020

Excellent

By Zarif J

•

Apr 30, 2020

excellent

By Polad Y N

•

Apr 23, 2020

Amazing!

By parth s

•

Oct 2, 2018

amazing

By Joshua S

•

Dec 3, 2017

You can

By Ahmed E

•

Oct 14, 2023

great

By Elvin J

•

Apr 8, 2020

Nice!

By Boris V

•

Jul 12, 2017

super

By ABHIJEET S

•

Apr 25, 2021

Nice

By Nurlan A A

•

Jul 10, 2020

good

By Shubham m

•

May 4, 2020

GOOD

By dr. A K

•

Jan 5, 2017

best

By Gursharan S

•

Mar 11, 2019

goo

By Bragadeesh

•

Oct 9, 2016

Its

By Maisa T S M A

•

Aug 22, 2020

ok

By Ashwini D

•

Jan 6, 2017

Informative course on Pricing. Great professor and interesting content.

Content delivery was good. Additional references, case studies, journals, articles, and books to read on the topics, were very useful.

Quiz tests were not hard, but they gave fair understanding of topic.

Although some basic concepts weren't covered, the overall learning from the course are worth taking.