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Learner Reviews & Feedback for Qualitative Research by University of California, Davis

4.7
stars
444 ratings

About the Course

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to
implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative
research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary
for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group.
Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participa...
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Top reviews

DS

Sep 6, 2020

Really good! But be sure to take up the first courses if you're new to Market Research, and honestly, if you already have experience in this. You will learn a lot! :D Very recommendable

AR

Jul 4, 2023

I felt like this course did a pretty good job equipping you to write and understand screeners, qualitative questions, and tackle all the steps involved in a focus group.

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51 - 75 of 92 Reviews for Qualitative Research

By Christian D G R

Jul 27, 2020

Nice course and Susan was a really great professional, Greeting from Colombia.

By enjy a

Jan 8, 2023

It was very good, points explained very clear

the instructor is perfect

By Fanny E A

Apr 19, 2023

The instructor did great with the course. I enjoyed every part of it.

By Tay E S

Aug 7, 2020

Very interesting and inspiring course. Easy to follow step by step.

By Shama A

May 19, 2022

Detailed and exceptional course on Qualitative market research.

By Federico L

Mar 15, 2024

Muy buen curso interesante, práctico y muy didáctico.

By Iqra N

Oct 6, 2024

Good course to conduct Focus group discussions

By Basel T

Oct 11, 2020

amazing and very well structured and designed

By MARCELO G K

Jul 10, 2023

Excelente curso, bem didático e objetivo.

By hossam a

Jul 12, 2021

I am benefit from this course many things

By Joveta P

May 16, 2024

Excellent course, very informational.

By Vinay S N

Feb 4, 2021

good learing throught the programme

By Syed J A K

Nov 6, 2020

Nice Content and Methodology

By Thinzar A

Jun 19, 2020

Very practical instructions

By mubarak m

Jul 23, 2020

A more practical approach

By Mina A F

Jun 8, 2021

Very good Course good

By Analyn B

Dec 19, 2020

Thank you so much!

By LETHU Z

Sep 9, 2024

its a good course

By KEVIN G A

Dec 25, 2021

Excellent Course!

By Adithya D S

May 29, 2021

Excellent Course

By Mildred S

Aug 24, 2023

Am well informed

By Navdeep B

May 6, 2021

Great Learning.

By M. T

Jul 21, 2024

amazing course

By Наурызбаева И К

Dec 1, 2024

информативно

By Kevin A J

Mar 23, 2021

great course