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The Business of Product Management II
The Business of Product Management II
This course is part of Real-World Product Management Specialization
Instructor: Nancy Wang
8,353 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(223 reviews)
Beginner level
No prior experience required
13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
9 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Real-World Product Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As AWS, AWIT, or you do new things, we accept that we may be misunderstood for long periods of time. Yet leaders like us know that sustained efforts will deliver results in the fullness of time.
What's included
15 videos3 assignments1 peer review2 discussion prompts
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them. They employ indicators and metrics to orient and measure the impact of their discoveries and explorations. Finally, AWS, AWIP, and you are always willing to change or improve their indicators and metrics to maximize benefit and growth.
What's included
16 videos2 readings3 assignments2 peer reviews
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle. Never settle on your work for this course and throughout your career. Raise the bar for yourself and those around you.
What's included
14 videos1 reading3 assignments2 peer reviews2 discussion prompts
Instructor
Instructor ratings
4.7 (117 ratings)Offered by
Recommended if you're interested in Design and Product
Amazon Web Services
Johns Hopkins University
Coursera Instructor Network
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Learner reviews
4.7
223 reviews
- 5 stars
74.10%
- 4 stars
18.75%
- 3 stars
5.35%
- 2 stars
1.78%
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Showing 3 of 223
LS
4
Reviewed on Jan 19, 2023
A few of the topics were difficult to follow with the limited content provided for someone without a financial background of education.
AR
5
Reviewed on Oct 23, 2022
Excellent course! Love how Nancy teaches actual scenarios and allows you to get a glimpse of being a product management. She is so engaging :) Really happy to have discovered this certification.
PP
5
Reviewed on Dec 27, 2021
This course helped me to understand the financial aspects of product management. The See One, Do One, Teach One exercises were very helpful.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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