Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
Research Proposal: Initiating Research
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Research Proposal: Initiating Research
This course is part of Market Research Specialization
Instructor: Jim Fong
64,707 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(884 reviews)
Intermediate level
Recommended experience
Flexible schedule
Approx. 11 hours
Learn at your own pace
96%
Most learners liked this course
What you'll learn
Determine possible market research constraints and be able to determine the appropriate questions to ask in the research planning process
Assess the credibility and value of secondary research
Apply basic sampling theory to a given situation
Compose a professionally packaged research plan or proposal
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
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This course is part of the Market Research Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal.
What's included
9 videos5 readings1 assignment1 discussion prompt
In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project.
What's included
8 videos3 readings1 assignment1 discussion prompt
In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method.
What's included
7 videos2 readings1 assignment2 discussion prompts
In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid.
What's included
8 videos1 reading1 assignment1 peer review1 discussion prompt
Instructor
Instructor ratings
4.5 (205 ratings)Offered by
Recommended if you're interested in Marketing
Coursera Project Network
Fundação Instituto de Administração
University of Illinois Urbana-Champaign
Yonsei University
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