This course lays out the skills and knowledge necessary to develop a marketing-driven sales enablement strategy, for beginners or those looking to hone their skills. You’ll learn the basics of sales enablement, and how to align your marketing and sales team under the same strategy and goals. You’ll learn ways to make the connection with your buyers and use content as an effective sales tool. The course will teach you about automation tools to use in your sales enablement strategy and about how to enable continued customer success after a sale.
Sales Enablement
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Sales Enablement
This course is part of Strategic Customer Relationship Management & Sales Technique Specialization
Instructor: Tiphaine Amblard
1,516 already enrolled
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
27 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
How to manage for sales enablement through alignment of the sales and marketing teams
Strategies for making connections with your buyers
How to enable continued customer success, even after the sale
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
25 assignments
Taught in English
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This course is part of the Strategic Customer Relationship Management & Sales Technique Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
In the first week, you will be introduced to the importance of sales enablement. You'll learn how to create motivating revenue goals for your sales and marketing teams and a lead qualification network that can help your teams reach those goals. At the end of the week you will complete the first exercise that will be part of your final course project.
What's included
14 videos6 readings5 assignments3 discussion prompts
This week you will learn how to create and use a Service-Level-Agreement (SLA) for your sales and marketing teams. You'll also learn how to plan and run effective and smooth smarketing (sales and marketing) team meetings and why these are so important for sales enablement. Throughout the week you will complete two more exercises to add to your final project.
What's included
9 videos5 readings5 assignments1 discussion prompt
This week we are digging into who your buyer is and how to connect with them. You'll learn how to develop a buyer persona to know whom you should be targeting. You'll gain more understanding of your buyer through the jobs-to-be-done framework. You'll also learn how to write a hero statement to connect all the information about your buyer. You'll complete two more exercises for your final project.
What's included
14 videos9 readings7 assignments2 discussion prompts
In Week 4 you'll learn all about content and how it can impact your sales strategy. You'll learn how to use content as a sales tool, how to develop a content strategy for your team, and how to organize and motivate your team to create effective content. You'll also gain valuable skills to become a better business writer. You'll practice these new skills in two more exercises that will be part of the final project you will turn in next week.
What's included
18 videos5 readings6 assignments2 discussion prompts
In the final week you will learn strategies to enable your customers and ensure their success. You'll discover the importance of using technology to streamline your customer enablement and create a strategy on how to effectively use the technology. You will also have the opportunity to take the HubSpot Sales Enablement Certification exam. The week will conclude with your final project, the culmination of all the work you have been doing throughout the course.
What's included
10 videos5 readings2 assignments1 peer review1 discussion prompt
Instructor
Offered by
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