Chevron Left
Back to Sales Strategy

Learner Reviews & Feedback for Sales Strategy by Fundação Instituto de Administração

4.5
stars
181 ratings

About the Course

Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process. Therefore, the expected outcomes of this course focus on the transition from traditional to strategic sales planning, by discussing and applying the concepts recommended to support the development of the strategic guidelines. The concepts, models, tools, and techniques discussed and practiced during the course focus on the improvement of value creation from the sales function empowered by intelligence analysis, a process which typically applies in the strategy analysis front. The discussions go through how intelligence analysis can support the sales function, by providing methods to connect strategy to marketing and sales planning processes. In this course, the primary learning outcome is the ability to apply intelligence analysis to support sales planning process, and by being able to do this, you’ll improve your competencies and skills to support sales planning with a strategic approach. You’ll develop a final assignment at the end of the course, and it is designed from an adapted real-life business case. The challenges of the case comprise the business context, through which you’ll apply the conceptual framework discussed during Course 2. The outcomes of your analysis on the assignment case will be evaluated through a peer-review process....

Top reviews

A

May 16, 2021

Well, this course is perfectly designed for the extraordinary salespeople, who want to be the BEST.

I am really glad to have this sort of knowledge.

SUPERB

GM

May 14, 2018

It is fantastic how FIA courses match theorical knowledge and practical business cases. One of the best specializations I took at Coursera for sure.

Filter by:

26 - 35 of 35 Reviews for Sales Strategy

By Hugo C M

•

Mar 28, 2018

Awesome!

By Rimba S B

•

Jun 1, 2022

good

By Mr. D S S

•

Apr 12, 2020

GOOD

By Sambit M

•

Nov 13, 2019

Your case study was really good and course description was fair enough, but frankly I am looking towards more example oriented course module, it helps to co relate life like scenario and can understand whats you do at office and how you can fit those with the course module.

By Vinicius F d S

•

Jul 1, 2024

Poderia ser melhor distribuído entre os módulos de cada curso.

By Mohamed H

•

Mar 7, 2018

Good and useful

By Deleted A

•

May 7, 2020

quite good

By Shafiu D J

•

Oct 3, 2024

VERY GOOD

By Shashi B S

•

Jan 12, 2021

not liking the course content , pls cancel my subscription

By Szabo B

•

Nov 17, 2020

very weak