Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
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(9,121 reviews)
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This course teaches scientists to become more effective writers, using practical examples and exercises. Topics include: principles of good writing, tricks for writing faster and with less anxiety, the format of a scientific manuscript, peer review, grant writing, ethical issues in scientific publication, and writing for general audiences.
Unit 1 introduces the course and reviews key principles of effective writing. In particular, you will practice cutting clutter from writing.
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Unit 2 focuses on writing with strong, active verbs. Lessons include how to: write in the active voice; avoid turning verbs into nouns; choose strong verbs; and get to the main verb of a sentence quickly.
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Unit 3 reviews how to vary sentence structure and write strong paragraphs. You will practice using the dash, colon, semi-colon, and parentheses, as well as writing well-organized and concise paragraphs.
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Unit 4 reviews the writing process. I will give you tips for making the writing process easier, more efficient, and more organized.
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Unit 5 reviews the sections of a scientific manuscript. You will learn how to format tables and figures, and how to write results, methods, introduction, and discussion sections.
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Unit 6 discusses the peer review process, as well as ethical issues in scientific publishing. You will learn how to avoid plagiarism, determine authorship, submit a paper, write a peer review, and avoid predatory journals.
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Unit 7 reviews types of writing beyond original research manuscripts. You will learn how to write review papers, grants, letters of recommendation, and personal essays.
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Unit 8 reviews communication with broader audiences. You will learn how work with the media, be interviewed, conduct an interview, and write about science for general audiences.
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We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is an American private research university located in Stanford, California on an 8,180-acre (3,310 ha) campus near Palo Alto, California, United States.
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Erasmus University Rotterdam
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Reviewed on Jan 11, 2023
The best course I attain in Coursera. I struggled a lot to write my first manuscript and it took a lot of time. This course is beneficial for all scientific students. I highly recommended this course.
Reviewed on Oct 12, 2020
This course covers each and every aspect about "Writing" - be it a research paper, a recommendation letter, an abstract, and much more. The well organized structure helps to grasp the points faster.
Reviewed on May 10, 2019
Fantastic course that's hard to fault. I am not a working scientist but an inspiring writer in the medical / scientific field. This couse refreshed my knowledge and taught me a lot more. Thank you.
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Yes. There is a Stanford Lagunita offering, and a Continuing Medical Education (CME) offering. The different offerings are described below:
The Stanford Lagunita offering is self-paced, unmoderated, includes self assessment assignments, and offers you the ability to earn a free Statement of Accomplishment.
The Coursera offering is provided on a monthly basis, is more moderated, includes peer assessment assignments, and offers you the ability to earn a certificate of completion for a fee.
The CME offering can be used to earn Continuing Medical Education credits.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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