This comprehensive SEM course will equip you with the skills needed to excel in digital marketing. You'll learn to create, optimize, and manage SEM campaigns, driving targeted traffic and maximizing visibility.
Search Engine Marketing
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
December 2024
Assessments
24 assignments
Taught in English
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This course is part of the Strategic Digital Marketing Channels - SEO & SEM Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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Share it on social media and in your performance review
There are 2 modules in this course
This comprehensive SEM course will equip you with the skills needed to excel in digital marketing. You'll learn to create, optimize, and manage SEM campaigns, driving targeted traffic and maximizing visibility. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical SEM skills, preparing you for success in the digital marketing field.
What's included
145 videos22 readings22 assignments
This comprehensive SEM course will equip you with the skills needed to excel in digital marketing. You'll learn to create, optimize, and manage SEM campaigns, driving targeted traffic and maximizing visibility. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical SEM skills, preparing you for success in the digital marketing field.
What's included
1 reading2 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
Status: [object Object]
University of California, Irvine
University of London
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Frequently asked questions
SEM (Search Engine Marketing) involves paid strategies to increase visibility on search engines, such as Google Ads. SEO (Search Engine Optimization) focuses on optimizing website content and structure to rank higher organically in search results without paid ads.
An SEM marketing course teaches you how to create, manage, and optimize paid advertising campaigns on search engines. You’ll learn about Google Ads, keyword strategies, audience targeting, and other techniques to drive traffic and increase visibility through paid search efforts.
To become a search engine marketer, start by learning SEM fundamentals, including Google Ads and keyword optimization. Gain hands-on experience through courses, certifications, and practical projects. Building a strong understanding of both SEM and SEO can enhance your effectiveness in managing search engine marketing campaigns.