What Is Django and How Is It Used?
October 25, 2024
Article
This course is part of multiple programs.
Instructor: Simplilearn Instructor
Included with
Recommended experience
Beginner level
Beginner
Recommended experience
Beginner level
Beginner
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Add to your LinkedIn profile
December 2024
24 assignments
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
This comprehensive SEM course will equip you with the skills needed to excel in digital marketing. You'll learn to create, optimize, and manage SEM campaigns, driving targeted traffic and maximizing visibility.
By the end of this course, you will be able to: Understand SEM Fundamentals: Grasp the core principles of Search Engine Marketing, including differences between SEM and SEO. Master Google Ads: Structure accounts, implement bidding strategies, and optimize search, display, and video ads. Develop Remarketing Strategies: Re-engage past visitors through effective remarketing using cookies and Google Analytics. Leverage Advanced Targeting: Utilize in-market, affinity, and custom segment targeting for precise audience engagement. Utilize Advanced Tools: Automate tasks and manage campaigns with tools like rules, scripts, and conversion tracking. Explore Programmatic Buying: Understand programmatic buying and its applications for small businesses. Implement Practical Skills: Engage in hands-on activities to build and optimize campaigns using Performance Max and Universal App Campaigns. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical SEM skills, preparing you for success in the digital marketing field.
This comprehensive SEM course will equip you with the skills needed to excel in digital marketing. You'll learn to create, optimize, and manage SEM campaigns, driving targeted traffic and maximizing visibility. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical SEM skills, preparing you for success in the digital marketing field.
145 videos22 readings22 assignments
This comprehensive SEM course will equip you with the skills needed to excel in digital marketing. You'll learn to create, optimize, and manage SEM campaigns, driving targeted traffic and maximizing visibility. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical SEM skills, preparing you for success in the digital marketing field.
1 reading2 assignments
Simplilearn is a global leader in digital upskilling, offering highly specialized training in emerging technologies and processes shaping the digital economy's future. We focus on innovations transforming the digital landscape while significantly reducing costs and time compared to traditional methods. More than one million professionals and 2,000 corporate training organizations have benefited from our award-winning programs to achieve their career and business goals.
Simplilearn
Course
University of California, Davis
Specialization
Specialization
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
SEM (Search Engine Marketing) involves paid strategies to increase visibility on search engines, such as Google Ads. SEO (Search Engine Optimization) focuses on optimizing website content and structure to rank higher organically in search results without paid ads.
An SEM marketing course teaches you how to create, manage, and optimize paid advertising campaigns on search engines. You’ll learn about Google Ads, keyword strategies, audience targeting, and other techniques to drive traffic and increase visibility through paid search efforts.
To become a search engine marketer, start by learning SEM fundamentals, including Google Ads and keyword optimization. Gain hands-on experience through courses, certifications, and practical projects. Building a strong understanding of both SEM and SEO can enhance your effectiveness in managing search engine marketing campaigns.
Yes, SEM often involves pay-per-click (PPC) advertising, where you pay each time someone clicks on your ad. PPC is a key component of SEM, allowing you to bid on keywords and display ads in search engine results to attract targeted traffic.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.