Este curso va dirigido a trabajadores de servicio al cliente y logística, y a cualquier profesional interesado en el supply chain, con particular relevancia para las industrias de retail, manufactura y logística. En este curso, aprenderás a fusionar el servicio al cliente con estrategias logísticas para mejorar la eficiencia en la entrega de productos y fortalecer la cadena de suministro. Explorarás cómo gestionar inventarios de manera efectiva, reducir los tiempos de entrega y alinear las estrategias logísticas con el marketing. Al finalizar, serás capaz de transformar el servicio al cliente en una ventaja competitiva clave de tu negocio, implementando estrategias logísticas avanzadas que aseguran entregas puntuales y gestión precisa de inventarios.
Recommended experience
What you'll learn
Aplicar estrategias logísticas y de servicio al cliente para mejorar la eficiencia en la entrega de productos.
Aplicar técnicas de gestión logística y marketing para mejorar la eficiencia operativa y fortalecer la cadena de suministro.
Skills you'll gain
Details to know
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August 2024
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There is 1 module in this course
Para abordar de manera integral los sistemas logísticos, debemos considerar un aspecto fundamental: el servicio al cliente. Asegurar que el producto adecuado esté disponible en el momento oportuno, en la cantidad correcta, sin daños ni pérdidas y dirigido al cliente indicado son algunos principios de los sistemas logísticos que reconocen la relevancia del servicio al cliente. No podemos ignorar la conciencia del consumidor sobre la relación precio-calidad y la satisfacción de sus necesidades especiales, junto con una alta exigencia de flexibilidad y cumplimiento. Por eso, en este curso, exploraremos el servicio al cliente desde una perspectiva logística, y cómo la interacción entre logística y marketing eleva el nivel del servicio al cliente en una empresa.
What's included
4 videos10 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Business Strategy
Universidad de Palermo
Universidade de São Paulo
Universidad de Palermo
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