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Learner Reviews & Feedback for Introduction to Social Media Analytics by Emory University

4.3
stars
108 ratings

About the Course

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their
customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that
can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the
benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social
media listening platform, this course provides learners with the foundational skills of social media listening including the creat...
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Top reviews

DK

Mar 14, 2019

The course should move away from the contents in week 3 and 4. Without practical exposures to Crimson Hexagon, the modules were of little use.

MM

Nov 11, 2017

Very useful tools presented, great explanations and perfect walk through with Excel.

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26 - 27 of 27 Reviews for Introduction to Social Media Analytics

By Shabnam S

Jun 26, 2020

It is a nice course

By LaShaun R

Jan 5, 2022

I do not like it. Ca n I be removed please