An immersive experience in the world of sports that will take students through the four stages of a professional athlete's career. Utilizing lectures, guest speakers, reading assignments and hypothetical walkthroughs, students will learn how the best sports agents manage clients at each of these four stages.
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There are 11 modules in this course
An introduction to the duties of an agent; the "Rep K" that controls the player-agent relationship; and an analysis of the collective bargaining agreements that govern the three major leagues in the US -- including how a professional athlete achieves free agency in each major league and how players can be punished for improper behavior on and off the field.
What's included
8 videos2 readings1 assignment3 discussion prompts
An introduction on how to approach recruiting clients, how to build an agency, and how to manage clients once they have signed a representation agreement; an analysis of the effect of professional sports on youth sports, and vice versa. The optional videos look at the fiduciary duties an agent owes his client.
What's included
5 videos2 readings1 assignment2 discussion prompts
How the best high school baseball player in the U.S. in 2013, Clint Frazier, went about selecting his management team; the way Major League Baseball teams handle their minor leaguers; and what it takes for any of them to reach the Majors. In this Lesson, we will also study how an agent can build an agency from the ground up, and represent professional athletes through their progression to their peak earning years. Finally, a look into the beginning of LeBron James’ career with his personal attorney, up to “The Decision.”
What's included
10 videos2 readings1 assignment1 peer review2 discussion prompts
Protecting the publicity rights of athletes while monetizing and maximizing their brands through product endorsement and license agreements. We will analyze the history of publicity rights and how to market your clients image effectively.
What's included
7 videos2 readings1 assignment2 discussion prompts
Rebuilding the reputation of athletes who have damaged their brands. How a financial advisor can help a player manage income streams to maintain their lifestyle post-retirement. Also, we will discuss whether LeBron James made the right long-term branding decision by returning to Cleveland, and where his brand will go from here.
What's included
6 videos2 readings1 assignment1 peer review2 discussion prompts
Protecting an athlete's income through insurance policies; an analysis of the on-going concussion epidemic in contact sports; and how an athlete can best prepare for life after retirement.
What's included
9 videos2 readings1 assignment1 peer review2 discussion prompts
An introduction to the world of golf and tennis athletes who have enjoyed the longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. Also, the Commissioner of the LPGA will discuss the ins and outs of the ladies’ tour.
What's included
5 videos2 readings1 assignment2 discussion prompts
An introduction to the world of golf and tennis athletes who have enjoyed longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. How an agent can best protect his or her athlete in endorsement agreements through appropriately drafted suitability and morals clauses.
What's included
5 videos2 readings1 assignment1 peer review3 discussion prompts
An in-depth look into the life of a footballer, from the youth squad to the first team and after retirement. How to handle a player deciding whether or not to continue their career following a series of injuries. How to handle the career of the next young David Beckham, from loans to transfers to bumper contracts and more -- how to monetize the brand of your footballer, while ensuring their focus with success on the pitch.
What's included
4 videos2 readings1 assignment2 discussion prompts
What's included
3 videos2 readings1 assignment1 peer review2 discussion prompts
An in-depth look into the operations of football club AFC Bournemouth with chairman Jeff Mostyn -- Jeff will also describe his roles with the FA Council. An analysis of the contract clauses in football, in particular release clauses, buyout clauses and sell-on clauses, and a brief glimpse into third-party ownership and how a transfer works. Finally, a look at the most influential agents in Europe and how they have come to be successful.
What's included
4 videos2 readings1 assignment1 peer review3 discussion prompts
Instructors
Offered by
Recommended if you're interested in Law
University of California, Irvine
Universitat Autònoma de Barcelona
University of Pennsylvania
Johns Hopkins University
Why people choose Coursera for their career
Learner reviews
148 reviews
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2.70%
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Reviewed on Nov 16, 2020
The course was very informative and I learned a lot about representing athletes in several sports. Thank you coursera.
Reviewed on Dec 2, 2021
participation in this very course was my absolute privilege.
Reviewed on Jan 8, 2020
very interesting modules with nice videos and reading content.
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