An immersive experience in the world of sports that will take students through the four stages of a professional athlete's career. Utilizing lectures, guest speakers, reading assignments and hypothetical walkthroughs, students will learn how the best sports agents manage clients at each of these four stages.
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
(148 reviews)
Details to know
Add to your LinkedIn profile
11 assignments
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 11 modules in this course
An introduction to the duties of an agent; the "Rep K" that controls the player-agent relationship; and an analysis of the collective bargaining agreements that govern the three major leagues in the US -- including how a professional athlete achieves free agency in each major league and how players can be punished for improper behavior on and off the field.
What's included
8 videos2 readings1 assignment3 discussion prompts
An introduction on how to approach recruiting clients, how to build an agency, and how to manage clients once they have signed a representation agreement; an analysis of the effect of professional sports on youth sports, and vice versa. The optional videos look at the fiduciary duties an agent owes his client.
What's included
5 videos2 readings1 assignment2 discussion prompts
How the best high school baseball player in the U.S. in 2013, Clint Frazier, went about selecting his management team; the way Major League Baseball teams handle their minor leaguers; and what it takes for any of them to reach the Majors. In this Lesson, we will also study how an agent can build an agency from the ground up, and represent professional athletes through their progression to their peak earning years. Finally, a look into the beginning of LeBron James’ career with his personal attorney, up to “The Decision.”
What's included
10 videos2 readings1 assignment1 peer review2 discussion prompts
Protecting the publicity rights of athletes while monetizing and maximizing their brands through product endorsement and license agreements. We will analyze the history of publicity rights and how to market your clients image effectively.
What's included
7 videos2 readings1 assignment2 discussion prompts
Rebuilding the reputation of athletes who have damaged their brands. How a financial advisor can help a player manage income streams to maintain their lifestyle post-retirement. Also, we will discuss whether LeBron James made the right long-term branding decision by returning to Cleveland, and where his brand will go from here.
What's included
6 videos2 readings1 assignment1 peer review2 discussion prompts
Protecting an athlete's income through insurance policies; an analysis of the on-going concussion epidemic in contact sports; and how an athlete can best prepare for life after retirement.
What's included
9 videos2 readings1 assignment1 peer review2 discussion prompts
An introduction to the world of golf and tennis athletes who have enjoyed the longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. Also, the Commissioner of the LPGA will discuss the ins and outs of the ladies’ tour.
What's included
5 videos2 readings1 assignment2 discussion prompts
An introduction to the world of golf and tennis athletes who have enjoyed longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. How an agent can best protect his or her athlete in endorsement agreements through appropriately drafted suitability and morals clauses.
What's included
5 videos2 readings1 assignment1 peer review3 discussion prompts
An in-depth look into the life of a footballer, from the youth squad to the first team and after retirement. How to handle a player deciding whether or not to continue their career following a series of injuries. How to handle the career of the next young David Beckham, from loans to transfers to bumper contracts and more -- how to monetize the brand of your footballer, while ensuring their focus with success on the pitch.
What's included
4 videos2 readings1 assignment2 discussion prompts
What's included
3 videos2 readings1 assignment1 peer review2 discussion prompts
An in-depth look into the operations of football club AFC Bournemouth with chairman Jeff Mostyn -- Jeff will also describe his roles with the FA Council. An analysis of the contract clauses in football, in particular release clauses, buyout clauses and sell-on clauses, and a brief glimpse into third-party ownership and how a transfer works. Finally, a look at the most influential agents in Europe and how they have come to be successful.
What's included
4 videos2 readings1 assignment1 peer review3 discussion prompts
Instructors
Offered by
Recommended if you're interested in Law
Kennesaw State University
University of California, Irvine
The Chinese University of Hong Kong
Queen Mary University of London
Why people choose Coursera for their career
Learner reviews
Showing 3 of 148
148 reviews
- 5 stars
79.05%
- 4 stars
16.21%
- 3 stars
2.70%
- 2 stars
0%
- 1 star
2.02%
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.