Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
Sports Marketing
Gain insight into a topic and learn the fundamentals.
4.7
(1,336 reviews)
Intermediate level
Some related experience required
Flexible schedule
Approx. 13 hours
Learn at your own pace
97%
Most learners liked this course
Details to know
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Assessments
6 assignments
Taught in English
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There are 6 modules in this course
Welcome to the first module of Sports Marketing. This course showcases sports-specific marketing strategies and trends. In subsequent modules, we will discuss how sports marketing is both similar and different from other kinds of marketing, but to start our course, we’ll provide a broad overview of the differing aspects of sports marketing and will also break down the components of sports marketing as a concept.
What's included
10 videos2 readings1 assignment1 discussion prompt
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.
What's included
5 videos1 reading1 assignment1 discussion prompt
This module will explore how to gain value in brand and sponsorship partnerships. Licensing and dynamic ticket pricing, and the potential value of both will also be touched on.
What's included
8 videos1 reading1 assignment1 discussion prompt
This module will cover the primary areas of communication in sports marketing. Sports-specific trends in public relations will be highlighted, along with specific examples. This module will also include a thorough overview of how to draft an effective press release.
What's included
5 videos2 readings1 assignment1 peer review1 discussion prompt
This module will continue the focus on sports communication, with a deep dive into sports-related pubic relations and crisis communication. Issues and strategies surrounding social media and celebrity handling will also come into focus.
What's included
6 videos1 reading1 assignment1 discussion prompt
Where would professional sports be without fandom and loyalty? We close this course we an exploration of the these concepts that make up the bedrock of professional sports and sports marketing. We will also touch on the topic of sports agents and take a look to the future with a video highlighting global sports diplomacy.
What's included
6 videos2 readings1 assignment1 peer review1 discussion prompt
Instructor
Instructor ratings
4.7 (446 ratings)
Offered by
Recommended if you're interested in Marketing
University of California, Irvine
Coursera Instructor Network
IE Business School
University of Colorado Boulder
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