Start the UX Design Process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems.
Start the UX Design Process: Empathize, Define, and Ideate
Start the UX Design Process: Empathize, Define, and Ideate
This course is part of Google UX Design Professional Certificate
Instructor: Google Career Certificates
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Gain insight into a topic and learn the fundamentals.
4.8
(15,724 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 21 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Empathize with users to understand their needs and pain points.
Develop problem statements to define user needs.
Generate ideas for possible solutions to user problems.
Skills you'll gain
- Category: User Experience (UX)
- Category: Prototype
- Category: Wireframe
- Category: User Experience Design (UXD)
- Category: UX Research
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
11 quizzes, 4 assignments
Taught in English
Build your Design and Product expertise
This course is part of the Google UX Design Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Google
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Get ready to begin the design process for a new portfolio project: a mobile app! This part of the course will focus on empathizing with users, which is the first phase of the design process. You’ll think through the needs of your potential users to build empathy maps and create personas. These hands-on activities will help you understand user perspectives and pain points.
What's included
13 videos18 readings4 quizzes1 assignment2 plugins
In this part of the course, you'll continue to empathize with users of the mobile app you'll later design. You'll craft user stories and develop user journey maps. You’ll also learn about the importance of considering accessibility when empathizing with users.
What's included
8 videos6 readings2 quizzes1 plugin
All of your work to empathize with users will help you define the problem that users are facing. In this part of the course, you'll move from the empathize phase into the define phase of the design process. To define the problem your designs will solve, you’ll build a problem statement, a hypothesis statement, and a value proposition. In addition, you’ll explore how psychology and human factors influence design.
What's included
7 videos7 readings4 quizzes
You're ready to move into the third phase of the design process: ideate. You'll consider everything you've learned about the users you're designing for and the problems they're facing in order to brainstorm ideas for design solutions. To help you come up with lots of ideas for design solutions, you’ll conduct a competitive audit and complete design activities, like How Might We and Crazy Eights.
What's included
16 videos14 readings1 quiz3 assignments
Instructor
Instructor ratings
4.8 (5,674 ratings)Top Instructor
Google Career Certificates
Google
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HH
5
Reviewed on May 24, 2022
Excellent course and the instructor is amazing! Definitly recommanded for people who want to learn more about design research, ux process and get a more professionnal perception in user experience.
MM
5
Reviewed on Aug 7, 2021
Great course. Helped me learn about UX research, why it is important and how to do it. Learn some amazing techniques like crazy eights and HMW. Instructors are good and explains everything neetly.
SR
5
Reviewed on Nov 22, 2021
This course has excellent information and guidance that allowed me to get to know my user, know what he wants, how to use it, and for the user to guide me how I can further improve my product design.
Frequently asked questions
User experience (UX) designers focus on the experience that users have while using products like websites, apps, and physical objects. UX designers make those everyday interactions useful, enjoyable, and accessible. The role of an entry-level UX designer might include coming up with ideas to address user problems, conducting research with users, and designing wireframes, mockups, and prototypes.
If you enjoy talking to and empathizing with people, drawing, thinking creatively, or paying attention to details, a job as a UX designer might be a good fit for you!
This course is the second of seven courses that will equip you with the skills you need to apply to entry-level jobs in user experience design. We recommend that you complete the first course of the Google UX Design Certificate, Foundations of User Experience (UX) Design, before completing this second course of the program.
Otherwise, no prior experience with design or specific tools is required. All you need is an interest in creating great user experiences for apps, websites, and physical products!
Figma and Adobe XD are the design tools taught in the seven courses of the Google UX Design Certificate. This course focuses on the early phases of the design process, so both Figma and Adobe XD will be introduced in later courses of the program.
Spreadsheets, word processing applications, and presentation applications will also be used. Throughout the program, you will create a professional portfolio, using the platform of your choice, to showcase your UX design work.