Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. At the end of this course learners will be able to: -build a resource inventory from which they can assess and create market opportunities; -pursue market opportunities consistent with personal passions and capabilities; and -triage potential ideas in terms of which have the greatest potential for commercial and personal success.
What is Customer Discovery?
Reviews
4.6 (287 ratings)
- 5 stars75.60%
- 4 stars14.63%
- 3 stars5.57%
- 2 stars0.34%
- 1 star3.83%
MA
Oct 14, 2020
This is a good course, thanks to Dr Forrest S.Carter and Dr Ken Syzmusiak for the lecture also to mentor staff. Thanks
AS
Oct 25, 2018
Really is a course that gets you thinking about stuffs, pushing you to get more creative and think outside the box.
From the lesson
Ideation: Intro to Customer Discovery
More often than not the best solutions don't lie with you but rather they are with your customers. In this module we will talk about how to develop a customer discovery plan that can lead to powerful business innovation.
Taught By
Ken Szymusiak
Managing Director, Burgess Institute for Entrepreneurship & Innovation
Forrest S. Carter
Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
David Wheeler
Creative Research Faculty, The Hub for Innovation