When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers.
During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors.
In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea.
Course Learning Outcomes
On successfully completing this four-week course, you will be able to:
- Manage a process to generate an unending stream of creative ideas
- Lead a process of innovation and implement ideas through all phases from discovery to delivery.
- Apply creativity to a wide range of strategic management issues.
- Solve problems with a high degree of innovation, creative thinking and risk taking.
- Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’.
- Develop and implement an innovation in your own practice.
- Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide.
- Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.
What's included
12 videos5 readings1 assignment
Show info about module content
12 videos•Total 137 minutes
Welcome to the Course!•3 minutes
Course introduction video•20 minutes
Definition of creativity•10 minutes
A first encounter with the ZiZoZi method•11 minutes
Test your creativity: Torrance Creativity Test•6 minutes
Self-test your ‘discovery’ and ‘delivery’ skills•9 minutes
The Imagination Elevator – a story you won’t believe•9 minutes
Widening the range of choices – the Zoom in/Zoom out/Zoom in framework•8 minutes
ZiZoZi in action: Stories to inspire & aspire•15 minutes
More ZiZoZi stories•19 minutes
How to build your creativity ‘muscles’•13 minutes
Summary of Week One; Preview of Week Two•13 minutes
5 readings•Total 50 minutes
Syllabus•10 minutes
Grading and Logistics•10 minutes
Social Media•10 minutes
Lecture slides - What is Creativity?•10 minutes
Additional Materials•10 minutes
1 assignment•Total 30 minutes
"What is Creativity?"•30 minutes
Zoom in, Zoom out, Zoom in
Module 2•2 hours to complete
Module details
What's included
10 videos1 reading1 assignment
Show info about module content
10 videos•Total 88 minutes
ZiZoZi Framework Reviewed and viewed in action•9 minutes
Case Study: How Thomas Edison lit up the world•11 minutes
Zoom out: Collecting wild ideas•9 minutes
Zoom out: Benchmarking as a key tool•9 minutes
Is it innovative to borrow and adapt?•6 minutes
How to challenge basic assumptions?•12 minutes
Zoom in: Choosing the best of many ideas•8 minutes
Managing the tradeoff between delivery and discovery•6 minutes
Creativity everywhere: All the time, everyone, everything•7 minutes
Case studies•12 minutes
1 reading•Total 10 minutes
Lecture slides - Zoom in, Zoom out, Zoom in•10 minutes
1 assignment•Total 20 minutes
"ZiZoZi" Quiz•20 minutes
Creativity in practice
Module 3•4 hours to complete
Module details
What's included
10 videos1 reading1 peer review
Show info about module content
10 videos•Total 84 minutes
The ZiZoZi method: continued. Zoom in: The role of accidental discovery and serendipity•10 minutes
The Technion – Israel Institute of Technology is one of the world's top science and technology research universities. The Technion was founded in 1912 and its main campus is located in Haifa, Israel
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.