In this course, you will undergo a deeper dive into marketing, looking at it from a strategy perspective. In our previous course, you were able to understand the nature of marketing, as well as its implications and perspectives. Now, in this course, you will apply those concepts, dive deeper within them, and make more sense of marketing in terms of the general strategy of your company.
Strategic Marketing
Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
27 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in English
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Earn a career certificate
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There are 5 modules in this course
In the first week, you'll be looking at marketing from a strategic standpoint, understand why it's important to use it effectively, and how to look at the ethics behind it.
What's included
7 videos4 readings2 assignments2 discussion prompts
In the second week, you'll take a deep dive into B2C markets and clients, and how to use strategic marketing to develop strong value propositions for them.
What's included
3 videos2 readings1 assignment2 discussion prompts
In the third week, you'll take a deep dive into B2B markets and clients, and how to use strategic marketing to develop strong value propositions for them.
What's included
3 videos2 readings1 assignment2 discussion prompts
In the fourth week, you'll look at advanced topics in strategic marketing: globalization, culture, and customer centricity. These are excellent outlooks you need to have as you design your strategies, and they are great tools to have in your toolkit.
What's included
5 videos4 readings2 discussion prompts
In the final week, you will be spending a lot of time developing your final project and putting all of your knowledge into practice.
What's included
1 video2 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
Coursera Instructor Network
University of Pennsylvania
Coursera Instructor Network
Northeastern University
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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