What Is Programming? And How To Get Started
January 28, 2025
Article
This course is part of Product Development for Technical Managers Specialization
Instructor: Michael J. Readey, Ph.D.
Top Instructor
2,248 already enrolled
Included with
(13 reviews)
Recommended experience
Beginner level
There are no pre-requisites required
(13 reviews)
Recommended experience
Beginner level
There are no pre-requisites required
Learn why product and technology strategy is critical to successful product development.
Analyze different product development processes and how they are used.
Apply the techniques of portfolio management to optimize multiple product development efforts.
Learn the different ways companies build high-performance teams, and the roles of each team member in the successful launch of new products.
Add to your LinkedIn profile
3 assignments
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
This course discusses how companies create new products that customers want while achieving their financial objectives. Learners begin by defining the product strategies necessary to ensure a company’s long-term growth. Learners then explore the different product development processes used by high-tech businesses today, such as Stage-Gate and Lean/Agile techniques. Learners conclude by illustrating the tools to build the high-performance teams that take the development process from concept through product launch.
This course can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.
This module introduces the course objectives, weekly topics, and provides a high-level view of the factors that make a product successful.
7 videos1 reading2 peer reviews1 discussion prompt
Products need to align with the company's strategy. In this module, we explore a company's mission and vision statements. When then link those to the business strategy, defined using two techniques: Porter's 5-Forces Analysis and the Business Model Canvas. We then wrap up with a discussion of the different types of product innovation - with Dean Kamen and Mike Biddle as two case studies.
9 videos1 assignment
In this module, we further explore different types of product and technology innovation, beginning with Christensen's model of the "innovator's dilemma". We then show the challenges when launching new products, particularly those that incorporate disruptive technologies. Product and Technology Roadmaps are product management tools that allow the team to see the long-term product and business strategy. Finally, the module ends with a few techniques on how to manage several different product development projects, a field known as Portfolio Management.
7 videos3 readings1 assignment
This module examines different techniques to identify product opportunities. Some of these we can see directly, as with Sir James Dyson's development of a new type of vacuum cleaner. We then look at a few different ways to develop innovative new products, from a market-pull approach to a technology-push approach, and everything in between. Finally, we go over your final project, one that you will have over the 3-course Product Development specialization.
7 videos1 reading2 peer reviews2 discussion prompts
In this lesson, we examine the many different types of product development processes, from the simple "Define-Build-Test" model to more sophisticated Stage-Gate methods, Agile/Sprint techniques, and the more recent "Agile Stage-Gate" model. Product development is a team sport, so we look at different types of teams - both good and bad, to identify the way to create high-performance teams for your product development effort. Finally, nothing can get done if innovation isn't part of the corporate culture, and we look at the Gore & Associates company to see what makes for a culture of innovation.
9 videos3 readings1 assignment
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
CU Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
University of London
Course
University of Illinois Urbana-Champaign
Build toward a degree
Course
University of Colorado Boulder
Build toward a degree
Course
University of Colorado Boulder
Build toward a degree
Course
This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
University of Colorado Boulder
Degree · 24 months
¹Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.
13 reviews
92.30%
7.69%
0%
0%
0%
Showing 3 of 13
Reviewed on Oct 27, 2024
Thoughtfully laid out with good use of coursera functionality.
Reviewed on Jan 31, 2024
Really inspiring, informative and enriching. Thank you!
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.