This Strategies for Paid Campaigns program offers a comprehensive understanding of digital marketing, equipping you with essential skills to optimize campaigns and drive business growth. Learn the fundamentals of paid campaigns, high-converting landing pages, and persuasion principles to elevate your marketing impact.
Strategies for Paid Campaigns
Strategies for Paid Campaigns
This course is part of ROI-Driven Digital Marketing Analytics Specialization
Instructor: Simplilearn Instructor
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Master paid campaigns and CRO to drive business growth and customer engagement
Optimize landing pages with Unbounce and persuasion principles for higher conversions
Leverage dynamic ads on Facebook and Instagram for maximum ROI
Implement advanced bidding strategies and track performance using Google Analytics
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
December 2024
Assessments
10 assignments
Taught in English
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This course is part of the ROI-Driven Digital Marketing Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
This comprehensive Strategies for Paid Campaigns program will equip you with the skills needed to excel in modern marketing. You'll learn to create, execute, and optimize campaigns that drive engagement, conversions, and business growth. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical digital marketing skills and gain a competitive edge.
What's included
109 videos8 readings8 assignments
This comprehensive Strategies for Paid Campaigns program will equip you with the skills needed to excel in modern marketing. You'll learn to create, execute, and optimize campaigns that drive engagement, conversions, and business growth. Guided by industry experts, you'll engage in hands-on activities and real-world examples to develop practical digital marketing skills and gain a competitive edge.
What's included
1 reading2 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
Coursera Instructor Network
Emory University
University of Illinois Urbana-Champaign
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Frequently asked questions
A paid marketing strategy involves using paid channels like search engines, social media platforms, or display networks to promote products or services. It focuses on driving targeted traffic to your site through ads, often with a pay-per-click (PPC) model, aiming to boost conversions and achieve specific business goals.
To create a paid ad strategy, start by defining your goals and target audience. Choose the right platforms, set a budget, and craft compelling ad creatives. Use keyword research and audience targeting to refine your approach, then launch your ads and continuously monitor performance to optimize results.
To optimize a paid media campaign, regularly analyze performance metrics like click-through rates (CTR) and conversion rates. Adjust targeting, bidding strategies, and ad creatives based on data insights. A/B testing and refining your approach based on results can significantly enhance campaign effectiveness.