In this course, you will develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy including SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses.
The Strategist's Challenge
The Strategist's Challenge
This course is part of IBM & Darden Digital Strategy Specialization
Instructors: Jared Harris
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4.7
(65 reviews)
Beginner level
Recommended experience
5 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation
Skills you'll gain
Details to know
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Assessments
4 assignments
Taught in English
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This course is part of the IBM & Darden Digital Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
In this module, we'll discuss what we mean by business strategy and why it's important to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environmental analysis tools and then have an opportunity to apply two of these tools in the Google case study. Enjoy learning!
What's included
10 videos1 assignment
In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework that helps you understand key factors that shape the nature of competition in a specific industry environment. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
What's included
10 videos1 assignment
In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. You'll get a chance to apply this tool in the Apple case study to clarify the major activities, skills, and resources that drive value to Apple's customers. Happy analyzing!
What's included
8 videos1 assignment
In this module, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use the easy and intuitive strategy maps tool to develop an at-a-glance communication about firm positioning. This visual approach will help spark discussion about drivers of positioning and help you determine the best approach for your firm. You will have a chance to deepen your understanding of how to utilize this tool in the Piaggio case study.
What's included
7 videos1 assignment
Instructors
Instructor ratings
4.7 (16 ratings)
Recommended if you're interested in Leadership and Management
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CA
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Reviewed on Feb 18, 2023
This course is equipped me to get a new job at a new company. Thanks Coursera for this course.
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Reviewed on Aug 31, 2022
Excellent topics and great introduction.
DA
5
Reviewed on Feb 20, 2024
Very insightful on business strategy. Very practical to implement at my workplace.
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