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This course is part of Strategic Technology Management Specialization
Instructor: Deepak Somaya
3,485 already enrolled
Included with
(52 reviews)
Recommended experience
Beginner level
Business work experience (1-2 years minimum) or knowledge about new technologies and innovation
(52 reviews)
Recommended experience
Beginner level
Business work experience (1-2 years minimum) or knowledge about new technologies and innovation
Apply knowledge about innovation-driven patterns and lifecycles over time
Defend against and/or leverage technological disruption for business success
Analyze and innovate new business models that can disrupt existing industries and firms
Combine diverse technology and business knowledge to synthesize and implement a coherent strategic plan
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The success of modern companies depends critically on their ability to manage and respond to technological change. Innovation is continually challenging companies’ competitive advantages, giving rise to new business models, and stimulating new platform-based competition. Managers and entrepreneurs need to understand these strategic forces and how they impact firms and industries in the modern knowledge economy. This course explains how technological innovation affects the competitive dynamics of markets, and how managers and entrepreneurs alike can strategically manage these dynamics to maximize the likelihood of success.
Drawing on many years of research, this course teaches various tools, concepts, and analytical frameworks that help to characterize and analyze strategic problems arising from innovation and technological change. It also offers appropriate strategic responses that managers and entrepreneurs can implement to achieve market leadership for their companies. In a nutshell, this course seeks to help managers and entrepreneurs navigate through the “gales of creative destruction” (a term coined by the famous economist Joseph Schumpeter) unleashed by technological innovation.
In this module, we will focus on the fundamentals of how innovation creates regular patterns in industries and markets over time.
11 videos4 readings2 assignments
In this module, we will understand the fascinating phenomenon of technological disruption – why is it that well-established leading companies are (sometimes) threatened and displaced when they face a new emerging technology?
8 videos2 readings1 assignment
In this module, we will engage in a detailed discussion on business models and the various components of a business model.
11 videos3 readings1 assignment1 peer review
In this module, we explore a major new development in the technology-led business landscape: the emergence of competition based on standards and platforms.
8 videos4 readings1 assignment1 discussion prompt
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
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Reviewed on Mar 13, 2023
EL curso es bastante completo a pesar de tener un nivel introductorio. Fue una buena forma de mostrarme que si tengo interés en aprender más sobre innovación tecnológica.
Reviewed on Sep 17, 2024
Good introduction to the theory technological innovation and disruption; however, in practice, it may vary.
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.