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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,330 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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326 - 350 of 525 Reviews for Think Outside the Inbox: Email Marketing

By OYEBIYI P

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Nov 3, 2022

very understandable

By Ludwe T

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Sep 18, 2022

learnt quite a lot

By Ileana A

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Jul 31, 2022

Professor was great

By Karen G

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Feb 13, 2023

Very professional.

By Lynda N

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Aug 3, 2024

I learned so much

By Astor L

•

Jun 4, 2024

love the examplar

By Damaris F

•

Jul 8, 2023

Excellent course!

By Katleho M

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Mar 10, 2023

Very informative.

By Felix C

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Dec 5, 2022

Clear and concise

By pegah v

•

Nov 29, 2022

Great assessments

By MOHIALDEEN A O A

•

Jul 5, 2022

thank you teacher

By Wajiha M

•

Nov 4, 2024

Excellent course

By menahil n

•

Oct 26, 2024

very good course

By JESUS G S R

•

May 21, 2024

muito exepcional

By Ahmed J

•

Jan 8, 2024

excellent course

By Abdul-Ganiwu A

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Dec 27, 2023

its mind blowing

By Kevin A

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Oct 10, 2023

Very insightful!

By Frederico B M d S J S

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Oct 7, 2023

It is wonderful!

By Azeem M

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Apr 9, 2023

very informative

By aroohi f

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Jul 25, 2024

Good experience

By 李牧姗

•

Aug 27, 2023

a good to start

By Muhammad T

•

Jul 6, 2023

Thanks Coursera

By chrisna l

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Apr 24, 2024

very understan

By Joel T

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Jan 3, 2024

Great teacher.

By brannen

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Oct 19, 2022

very hands on