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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,330 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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401 - 425 of 525 Reviews for Think Outside the Inbox: Email Marketing

By Jiawei H

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Nov 7, 2022

Awesome!

By ELHAMZA R

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Oct 28, 2022

helpful

By Samuel E E

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Oct 18, 2022

5 stars

By kajal t

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Apr 19, 2024

amazing

By Macaulay E

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Jan 26, 2024

amazing

By Andres B

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Oct 13, 2023

amazing

By Hassan G

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May 27, 2023

no idea

By CHRISTIAN C

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Apr 9, 2023

Super !

By Salah M A A

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Jan 3, 2023

perfect

By prakash r

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Dec 29, 2022

AWESOME

By Bảo T

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Dec 25, 2022

awesome

By Prince B

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Nov 12, 2022

Great!!

By Cristóbal M

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Jul 26, 2024

lovely

By Muhammad Z m

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Jul 31, 2023

v good

By BASHAR D

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Mar 16, 2023

Thanks

By Khansa M

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Jan 17, 2023

Thanks

By Reethesh R

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Oct 3, 2022

Super

By Aldrin M

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Aug 2, 2023

super

By Nakisuyi T

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Jun 22, 2023

GREAT

By Deleted A

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Jun 3, 2023

Great

By Naveed I

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May 29, 2023

great

By Harsh S

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Mar 30, 2023

GREAT

By Waies D

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Mar 6, 2023

great

By अमित_Amit व

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Mar 4, 2023

super

By JOSEPH A

•

Nov 15, 2022

Great