Customer Analytics: Types, Tools, and Benefits
Discover how customer analytics can benefit your business and how to start collecting and analyzing customer data.
November 18, 2024
Article
This course is part of Data Science for Marketing Specialization
Instructors: A.W. Lukens
Included with
Recommended experience
Intermediate level
Some experience in marketing and data analytics. Take the previous courses in the specialization!
Recommended experience
Intermediate level
Some experience in marketing and data analytics. Take the previous courses in the specialization!
Predict customer behaviors and market trends using advanced analytics.
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"Time, Change, and Decisions for Marketing" shows how advanced analytics can be used to adapt and optimize marketing strategies in response to evolving market conditions. Unique to this course is the integration of advanced analytics into strategic marketing decision-making, equipping learners with the skills and knowledge to lead data-driven marketing initiatives and coordinate strategies across teams for maximum business impact.
Use Causal Bayesian Networks and Partial Dependence Plots to revolutionize your marketing strategies. This module shows you how to optimize decision-making, understand customer behavior, and visually interpret complex data for strategic marketing insights.
7 videos7 readings8 assignments
Clarify the dynamics of customer behavior and market trends with Dynamic Bayesian Networks. Master time series forecasting and change detection to stay ahead in the ever-evolving marketing landscape, ensuring your strategies remain relevant and effective.
7 videos5 readings8 assignments
Optimize marketing and business decision-making with the help of causal forecasting. Learn to model customer journeys, perform what-if analyses, and apply Bayesian inference, equipping you with cutting-edge tools for real-time, data-driven marketing strategies.
8 videos5 readings9 assignments
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O.P. Jindal Global University
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