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There are 4 modules in this course
To deliver agile outcomes, you have to do more than implement agile processes- you have to create focus around what matters to your user and constantly test your ideas. This is easier said than done, but most of today’s high-functioning innovators have a strong culture of experimentation.
In this course, you’ll learn how to identify the right questions at the right time, and pair them with the right methods to do just enough testing to make sure you minimize waste and maximize the outcomes you create with your user.
This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.
How do you go from backlog grooming to blockbuster results with agile? Hypothesis-driven decisions. Specifically, you need to shift your teammates focus from their natural tendency to focus on their own output to focusing out user outcomes. Easier said than done, but getting everyone excited about results of an experiment is one of the most reliable ways to get there. This week, we’ll focus on how you get started in a practical way.
What's included
22 videos1 reading1 assignment
Show info about module content
22 videos•Total 88 minutes
Course Introduction•5 minutes
Hypotheses-Driven Development & Your Product Pipeline•8 minutes
Introducing Example Company: HVAC in a Hurry•1 minute
Driving Outcomes With Your Product Pipeline•8 minutes
The Persona Hypothesis•3 minutes
The JTBD Hypothesis•3 minutes
The Demand Hypothesis•3 minutes
The Usability Hypothesis•3 minutes
The Collaboration Hypothesis•3 minutes
The Functional Hypothesis•2 minutes
Driving to Value with Your Persona & JTBD Hypothesis•2 minutes
Example Personas and Jobs-to-be-Done•4 minutes
Setting Up Interviews•4 minutes
Prepping for Subject Interviews•4 minutes
Conducting the Interview•7 minutes
How Not to Interview•6 minutes
Day in the Life•4 minutes
You and Your Next Design Sprint•5 minutes
The Practice of Time Boxing•5 minutes
Overview of the Persona and JTBD Sprint•3 minutes
How Do I Sell the Idea of a Design Sprint•4 minutes
Your Persona & JTBD Hypotheses: What's Next For You?•3 minutes
1 reading•Total 15 minutes
Course Overview & Requirements•15 minutes
1 assignment•Total 20 minutes
Week 1 Quiz•20 minutes
How Do We Reduce Waste & Increase Wins by Testing Our Propositions Before We Build Them?
Module 2•3 hours to complete
Module details
Nothing will help a team deliver better outcomes like making sure they’re building something the user values. This might sound simple or obvious, but I think after this week it’s likely you’ll find opportunities to help improve your team’s focus by testing ideas more definitively before you invest in developing software. In this module, you’ll learn how to make concept testing an integral part of your product pipeline. We’ll continue to apply methods from Lean Startup, looking at how they pair with agile. We’ll look at how high-functioning teams design and run situation-appropriate experiments to test ideas, and how that works before the fact (when you’re testing an idea) and after the fact (when you’re testing the value of software you’ve released).
What's included
20 videos1 assignment1 discussion prompt
Show info about module content
20 videos•Total 121 minutes
Creating More Wins•6 minutes
Describing the Customer Experience (CX) for Testability•8 minutes
CX Mapping for Prioritization and Testing•7 minutes
Testing Demand Hypotheses with MVP's•4 minutes
Learning What's Valuable•7 minutes
Introducing Enable Quiz•1 minute
Business to Consumer Case Studies•9 minutes
Business to Business Case Studies•6 minutes
Using a Design Sprint to Test Your Demand Hypothesis•3 minutes
Lean Startup and Learning from Practice•1 minute
Interview: Tristan Kromer on the Practice of Lean Startup•7 minutes
Interview: David Bland on the Practice of Lean Startup•6 minutes
Interview: Tristan Kromer on Creating a Culture of Experimentation Part 1•8 minutes
Interview: Tristan Kromer on Creating a Culture of Experimentation Part 2•7 minutes
Interview: David Bland on Creating a Culture of Experimentation: Part 1•5 minutes
Interview: David Bland on Creating a Culture of Experimentation: Part 2•10 minutes
Interview: David Bland on Marrying Agile to Lean Startup•8 minutes
Interview: David Bland on Using Hypothesis with Agile•5 minutes
Interview: Laura Klein on the Right Kind of Research•11 minutes
Your Demand Hypotheses: What's next for you?•3 minutes
1 assignment•Total 20 minutes
Week 2 Quiz •20 minutes
1 discussion prompt•Total 15 minutes
Learnings from David, Tristan, and Laura•15 minutes
How Do We Consistently Deliver Great Usability?
Module 3•2 hours to complete
Module details
The best products are tested for usability early and often, avoiding the destructive stress and uncertainty of a "big unveil." In this module, you’ll learn how to diagnose, design and execute phase-appropriate user testing. The tools you’ll learn to use here (a test plan template, prototyping tool, and test session infrastructure) are accessible/teachable to anyone on your team. And that’s a very good thing -- often products are released with poor usability because there "wasn’t enough time" to test it. With these techniques, you’ll be able to test early and often, reinforcing your culture of experimentation.
What's included
19 videos1 assignment1 discussion prompt
Show info about module content
19 videos•Total 91 minutes
The Always Test•4 minutes
A Test-Driven Approach to Usability•6 minutes
The Inexact Science of Interface Design•6 minutes
Diagnosing Usability with Donald Norman's 7 Steps Model•9 minutes
Fixing Usability with Donald Norman's 7 Steps Model•4 minutes
Applying the 7 Steps Model to Hypothesis-Driven Development•3 minutes
Fixing the Visceral Layer•4 minutes
Fixing the Behavioral Layer: The Importance of Comparables & Prototyping•9 minutes
Prototyping With Balsamiq•5 minutes
Usability Testing: Fun & Affordable•2 minutes
The Right Testing at the Right Time•2 minutes
A Test Plan Anyone Can Use•7 minutes
Creating Good Test Items•4 minutes
Running a Usability Design Sprint•3 minutes
Running a Usability Design Sprint Skit•6 minutes
Interview: Laura Klein on Qualitative vs. Quantitative Research•4 minutes
Interview: Laura Klein on Lean UX in Enterprise IT•6 minutes
Prioritizing User Outcomes with Story Mapping•4 minutes
Your Usability Hypotheses: What's Next For You?•3 minutes
1 assignment•Total 20 minutes
Week 3 Quiz•20 minutes
1 discussion prompt•Total 15 minutes
How will these techniques help you?•15 minutes
How Do We Invest to Move Fast?
Module 4•4 hours to complete
Module details
You’ve learned how to test ideas and usability to reduce the amount of software your team needs to build and to focus its execution. Now you’re going to learn how high-functioning teams approach testing of the software itself. The practice of continuous delivery and the closely related Devops movement are changing the way we build and release software. It wasn’t that long ago where 2-3 releases a year was considered standard. Now, Amazon, for example, releases code every 11.6 seconds. This week, we’ll look at the delivery pipeline and step through what successful practitioners do at each stage and how you can diagnose and apply the practices that will improve your implementation of agile.
What's included
25 videos1 assignment1 peer review
Show info about module content
25 videos•Total 133 minutes
Functional Hypotheses and Continous Delivery•6 minutes
The Team that Releases Together•4 minutes
Getting Started with Continuous Delivery•3 minutes
Anders Wallgren on Getting Started•4 minutes
The Test Pyramid•6 minutes
The Commit & Small Tests Stage•2 minutes
The Job of Version Control•4 minutes
Medium Tests•2 minutes
Large Tests•6 minutes
Creating Large/Behavioral Tests•9 minutes
Anders Wallgren on Functional Testing•10 minutes
Release Stage•4 minutes
The Job of Deploying•7 minutes
Anders Wallgren on Deployment•3 minutes
Chris Kent on Developing with Continuous Delivery•10 minutes
Chris Kent on Continuous Deployment•11 minutes
Test-Driven General Management•5 minutes
Narrative and the 'Happy Path'•3 minutes
The Emergence of DevOps and the Ascent of Continuous Delivery•4 minutes
Design for Deployability•2 minutes
Anders Wallgren on Continuous Deployment•3 minutes
Anders Wallgren on Creating a Friendly Environment for Continuous Deployment•6 minutes
Your Functional Hypotheses: What's Next For You?•2 minutes
Testing Jobs-for-Pets•4 minutes
Course Conclusion•9 minutes
1 assignment•Total 20 minutes
Week 4 Quiz•20 minutes
1 peer review•Total 90 minutes
Creating and Testing a Demand/Value Hypothesis•90 minutes
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C
CK
5·
Reviewed on Sep 24, 2018
This course actually bring all that knowledge into light which has been taught in Course 1-3. all videos specially the interview are the essence of this course.
M
MG
5·
Reviewed on Jan 8, 2022
I loved the whole specialization has a lot of benefits about product management from A to Z and especially this course was discussing every point in more detail for the whole specialization.
M
MK
4·
Reviewed on Feb 23, 2025
Its good but also made it simple by using the best visual character workflow real time streamline moment efforts for the better understanding than using the Visual Drawing Boards/PPTs
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