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Learner Reviews & Feedback for Artificial Intelligence in Marketing by University of Virginia

4.6
stars
243 ratings

About the Course

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing....

Top reviews

HP

Jun 7, 2021

Amazing content and superb delivery by Raj. This was my introductory course in AI and all the concepts were explained really well by Raj in easy to understand language. Thank you !

TP

Sep 8, 2024

It was a very insightful journey I had by taking this course. The content was to the point and I liked the part were it asked us to reflect on each lessons.

Filter by:

26 - 50 of 68 Reviews for Artificial Intelligence in Marketing

By Yash G

•

Apr 9, 2023

It was a really good and helpful course. I learnt about the use of Artificial Intelligence, algorithms, data, networks and their applications.

By Morteza A

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Nov 28, 2023

Awesome course. Weel-designed, the content is quite informative. Please do a specialization in the fields of "Marketing" and "Finance".

By Stuart B

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Oct 24, 2023

Great materials, easy to follow and explanation of complex subject matter by using real life examples is of huge benefit

By Snigdha S

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May 26, 2022

Perfect course for creating a strong base for understanding AI in Mkting.

By Tomas P

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Mar 18, 2024

Muy buen curso para principiantes e iniciar en el mundo de la AI

By nilce v v l

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Jan 14, 2024

I loved it, it helped me to have more clarity in some concepts.

By Esmeralda B

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Aug 16, 2024

este curso fue genial , me gusto lo que aprendí.

By Stephen P

•

Jul 4, 2024

Excellent, Professor Raj used real-life examples.

By Ambrish s

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Jul 16, 2023

great learning experience with professor Rajkumar

By yepin S

•

Feb 17, 2023

A valuable course for marketing data scientists.

By Fabrizio R

•

Apr 15, 2024

Very very interesting and usefull. Thanks Raj !

By Gadaa F

•

Apr 14, 2022

it was a very interesting class!

thank you

By Zhang W

•

Dec 19, 2021

clear concepts and operational procedures

By Manas R

•

Aug 23, 2024

easy and to the point way thanks prof

By Subham B

•

Oct 23, 2024

I am successful complete my work

By Finn O

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May 2, 2023

Very insightful, learnt a lot.

By Yolanda T

•

Jul 1, 2024

Great Course - Easy to Follow

By Mathis M

•

Jan 31, 2021

Interesting and well teached!

By Amir Z

•

Mar 17, 2021

Brilliant and enjoyable.

By Laura

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Jul 21, 2023

Very insightful course.

By Mugabo M

•

Nov 8, 2021

It is really helpful

By Rosemarie G M L

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Sep 25, 2024

Super interesante !

By MARY J M

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Apr 10, 2024

Big help to student

By Punam C

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Sep 22, 2023

great experience.

By Cleberson M A

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Feb 13, 2024

Excelente Curso!