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Learner Reviews & Feedback for Artificial Intelligence in Marketing by University of Virginia

4.6
stars
269 ratings

About the Course

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the
opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain
sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this
course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj
Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces th...
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Top reviews

HP

Jun 7, 2021

Amazing content and superb delivery by Raj. This was my introductory course in AI and all the concepts were explained really well by Raj in easy to understand language. Thank you !

TP

Sep 8, 2024

It was a very insightful journey I had by taking this course. The content was to the point and I liked the part were it asked us to reflect on each lessons.

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76 - 80 of 80 Reviews for Artificial Intelligence in Marketing

By Suhas C G

•

May 22, 2021

really liked this course very much

By Methmina B

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Sep 12, 2021

Very interesting

By Marlen S

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Mar 22, 2021

Difficult

By JAYA S P

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May 30, 2024

it really enhance my knowledge

By Tyler R

•

Jan 17, 2025

The course requires significant updates. The rapid pace of the AI industry renders much of the content outdated. Furthermore, certain course assessments contain incorrect and misleading phrasing. For instance, a multiple-choice option for a personal preference question should not present an incorrect answer, even if the individual disagrees with it.