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Learner Reviews & Feedback for Customer Value in Pricing Strategy by University of Virginia

4.8
stars
363 ratings

About the Course

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers...

Top reviews

IQ

May 6, 2020

Just a great course! Great examples from the industry. Love the way Ron delivers his online classes. I have recommended this course for my sisters company. Please keep delivering with this quality!

RK

May 26, 2020

A very good course, which can be recommended for any entrepreneur who is planning to revisit on the Pricing structure/ Formulating Promotional Offers & price revisions.

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26 - 50 of 68 Reviews for Customer Value in Pricing Strategy

By Sandeep S

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May 16, 2020

It was a very nice course ..Learn very deep Insights about Customer value in Pricing Strategy.

By KAPURIA D

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Dec 30, 2019

Very good course for neophyte who wants to understand the customer values for pricing

By Vladislav T

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Jul 15, 2019

Full of important pricing concepts which is immediately applicable into practice.

By Ronaldo B S

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Jan 15, 2018

Very rich content on consumer behavior and present powerfull tools to measure WTP

By Wang L

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Aug 10, 2017

it's very interesting course and you can learn a lot of new ideas !

By PULKIT K N

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Aug 4, 2023

Great learning with practical and thought provoking assignments!

By Sebastian S

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Dec 29, 2020

Excellent course. Good materials and entertaining professors.

By Eladio M

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Dec 13, 2018

Extremely helpful again. Congratulations for the instructors

By Mikhael C

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May 16, 2019

Good to have this course to increase my learning education

By Matías Q

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Aug 25, 2019

Very good course to set the basis for pricing. Thank you!

By Alberto T T

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May 31, 2021

Great course and awesome teachers! Thank you so much. (:

By Soren G

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Mar 24, 2018

Excellent course. Well delivered with a touch of humor.

By Robinsson Y S D

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Mar 27, 2020

It is a very good course about this knowledge area

By Satvinder s

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Oct 17, 2022

Very helpful in understanding Pricing Strategy

By Mouttou N

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May 13, 2020

great insight and good learning achieved !!

By Saurabh M

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Aug 28, 2022

its is bvery good cousre for new learning

By Sitnikov A

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Jan 16, 2020

Understandable and practically applicable

By Ismail A S

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Jan 3, 2018

Fantastic experience and learning points!

By Vikash P

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Aug 27, 2017

Just superb. One of the best MOOCs ever.

By Daryl S

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May 22, 2019

Sensational learning in every way.

By Idil B

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Apr 28, 2019

Easy to follow, great instructors.

By Narayan S R

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Aug 23, 2022

learning well through this course

By SUNIL K B

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Apr 27, 2023

IT WAS A GREAT EXPERENCE

By Jayashree.P

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Sep 14, 2023

good platform to learn

By Sandeep K

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Aug 15, 2022

It is a great learing