What Is Software as a Service? Definition and Examples
October 4, 2024
Article
This course is part of Design Thinking Specialization
Instructor: Jeanne M. Liedtka
5,538 already enrolled
(25 reviews)
Recommended experience
Beginner level
No prior experience needed to participate in and benefit from this course.
(25 reviews)
Recommended experience
Beginner level
No prior experience needed to participate in and benefit from this course.
How to use a variety of important design thinking tools to generate ideas
How to connect with customers on a human level
How to think creatively in order to discover more about potential clients
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Welcome Designers!
In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do. Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.
This week, we'll examine the stakeholder mapping tool. This tool is especially critical as we tackle more complex problems using a design thinking methodology.
6 videos3 readings1 assignment1 discussion prompt
This week, you'll learn about two important and related-tools: Job to Be Done and Ethnographic Interview Guides.
12 videos3 readings1 assignment1 discussion prompt
This week, you'll learn about journey mapping, an important discovery tool. We'll show you what it is and why and how to do it.
7 videos1 reading1 assignment1 peer review1 discussion prompt
This week, we'll look at how we can use personas to find important differences that can help us surface specific sets of needs and wants.
6 videos2 readings1 assignment1 discussion prompt
This week, we'll walk through the Value Chain Analysis process so that you can evaluate your value chain.
2 videos2 readings1 assignment1 discussion prompt
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A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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Reviewed on Sep 27, 2023
This is a great course I'm sure you'll enjoy and I recommend it to anyone who can.
The course will help me clearly explain my ideas and even communicate my ideas easily for others to understand.
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