University of Virginia

Design Thinking: Discovery Tools

This course is part of Design Thinking Specialization

Jeanne M. Liedtka

Instructor: Jeanne M. Liedtka

8,963 already enrolled

Gain insight into a topic and learn the fundamentals.
4.7

(23 reviews)

Beginner level

Recommended experience

13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.7

(23 reviews)

Beginner level

Recommended experience

13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to use a variety of important design thinking tools to generate ideas

  • How to connect with customers on a human level

  • How to think creatively in order to discover more about potential clients

Details to know

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Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

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This course is part of the Design Thinking Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Gain a foundational understanding of a subject or tool
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  • Earn a shareable career certificate
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There are 5 modules in this course

This week, we'll examine the stakeholder mapping tool. This tool is especially critical as we tackle more complex problems using a design thinking methodology.

What's included

6 videos3 readings1 assignment1 discussion prompt

This week, you'll learn about two important and related-tools: Job to Be Done and Ethnographic Interview Guides.

What's included

12 videos3 readings1 assignment1 discussion prompt

This week, you'll learn about journey mapping, an important discovery tool. We'll show you what it is and why and how to do it.

What's included

7 videos1 reading1 assignment1 peer review1 discussion prompt

This week, we'll look at how we can use personas to find important differences that can help us surface specific sets of needs and wants.

What's included

6 videos2 readings1 assignment1 discussion prompt

This week, we'll walk through the Value Chain Analysis process so that you can evaluate your value chain.

What's included

2 videos2 readings1 assignment1 discussion prompt

Instructor

Instructor ratings
4.5 (5 ratings)
Jeanne M. Liedtka
University of Virginia
12 Courses511,898 learners

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Recommended if you're interested in Business Strategy

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4.7

23 reviews

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5

Reviewed on Sep 27, 2023

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