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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,208 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

RA

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

LK

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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676 - 700 of 1,370 Reviews for Digital Product Management: Modern Fundamentals

By Гарагуль К В

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Aug 9, 2020

A very informative and structured course for the basic principles of PM

By Kazi M H

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Jul 25, 2020

This is really an important for those who wants to be a Product Manager

By Gökçe K

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Jun 25, 2020

Very clear and detailed course with fun content about being a good PM !

By Sneha B

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May 30, 2020

Thank you, to Coursera course because lean by various online course...!

By Ismayil M

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Dec 3, 2019

It was really nice experience with you, Mr. Cowan. Thank you very much!

By Vladimir N

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Jan 26, 2021

In 4 weeks I received a lot of useful information about pm, thank you!

By Zeynep C

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Nov 29, 2020

The information in the course took me one step further. I am grateful.

By Guillermo P

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Sep 28, 2020

I enjoyed the course. However the most dificult part for me was wek 3.

By BACHTIAR D

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Aug 25, 2020

The course is good, completed with real-world situation/implementation

By Fahmid w

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Jul 20, 2020

The teacher is awesome. Loved his every suggestions. Helped in my job.

By Abdulrahman A A A

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Jul 16, 2023

Digital Product Management: Modern Fundamentals

University of Virginia

By Lance L

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Aug 26, 2021

A great course to recap what I've learnt before and what I missed out

By Sandy C

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Sep 4, 2020

Great instructor! the tools learned are easy to understand and apply.

By Raghuvir K N

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Jun 6, 2020

Thanks Alex for creating this course. Just the perfect way to learn !

By Luca C R

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Dec 23, 2018

Great material, delivered in an easy to follow, easy to digest format

By Adolfo A

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Dec 28, 2017

Great Course! I highly recommended to new or current product manager

By Jules M

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Jan 26, 2023

I really enjoyed taking this course and Alex is such a nice teacher!

By ALAN C D Q

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Feb 6, 2021

Muito bom curso! Me deu uma boa noção e como lidar com as situações!

By Gaurav J

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Oct 6, 2020

Very well structured and great professor explaining things in detail

By Linda D

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Jun 14, 2020

Very helpful and practical. You can use this information right away

By yakov m

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Oct 31, 2019

Thanks Alex!

I learned a lot

Excellent course I definitely recommend!

By Stanislav S

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Jul 31, 2019

It's amazing! I got all what i want to know for starting! Thank you!

By Gigi T

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Jul 23, 2017

Incredibly useful for aspiring product managers for digital products

By Barshan G

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May 8, 2022

Absolutely great course to get your fundamnetals built. Hands down!

By Seema T

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Aug 25, 2021

A well crafted course and lots of valuable tips from domain experts