Learner Reviews & Feedback for Marketing Analytics by University of Virginia
About the Course
better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
Top reviews
SC
Apr 17, 2020
It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.
RN
May 31, 2020
Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.
426 - 450 of 1,828 Reviews for Marketing Analytics
By Chiyu W
•Jul 26, 2020
Pretty helpful in understanding more marketing analytics knowledge. The workload is low and there's new information to get.
By Viet A L
•Jun 7, 2020
I could refresh and deepen my marketing knowledge thanks to this course. It'll help me great for my upcoming future career.
By Subramanian R
•Sep 9, 2018
Designed perfectly with easy to understand & practical examples, good teaching and can't wait to implement this in my work.
By HAFIZULLAH A
•Jan 26, 2021
In this course i gained some new skills about marketing and i think it will be effective for my career life in the future.
By REHANFAZAL
•Jan 18, 2021
its very usefull when u love marketing,, taking decision based on history data,, some calculations...
i like the course...
By Zue T
•Oct 28, 2020
It's really good. At first, i attend this class just for fun. But, I finally know that this is very useful to me. Thank U.
By Deepak M
•May 31, 2020
Thank you to an awesome faculty and well-paced and structures course. Professor Raj sir is awesome kudos and thank you sir
By Rafi M H
•Apr 22, 2020
This course is really eye opening for a beginner in the analytics world. The content is also applicable to the real world.
By Taiwo S
•Mar 21, 2019
a once in a life time experience for my career in marketing, the course was awesome, effective lectures and relevant test.
By Thomson J
•Feb 22, 2017
Loved the information provided. Was insightful and also loved the professors teaching behaviorr, technique and enthusiasm.
By bee j
•Aug 20, 2023
Such a great course with highly practical content. It helped me a lot to get to know how to quantify the marketing index.
By Daniele M P
•Mar 1, 2021
A satisfying way to eat vegetables. It gave me general notion about the content, and the lectures are easy to understand.
By Смирнов П В
•Nov 22, 2020
Great course, covering all of the base themes of marketing and statistics analysis. Except maybe distributions of values.
By Dindha A R
•Jun 15, 2020
firstly, thankyou. i can understand better marketing analytics. i really love how the lecturer give the clear explanation
By MILAN K M
•Jun 10, 2020
It was good learning experience and well designed course with variety of live examples with numbers to analyze in detail.
By fatemeh s
•May 12, 2020
Great MOOC, very valuable information, very useful exercises and quizzes, it will definitely come to help with my career,
By Karishma J
•Apr 24, 2020
The course was over and above my expectations. It kept me on my toes and very interesting assignments and quiz. Thank You
By Manzur M
•Nov 18, 2022
An amazing in depth study of Marketing Analytics. Thanks Raj for making me a professional. I am glad I took this course.
By Carol V
•Sep 24, 2022
Learnt a lot from this course.
Short course but it covered a lot of depth in marketing analytics
Instruction was great!
By Narawut
•Jun 12, 2020
Excellent content for beginner who has few background of marketing. I learn a lot from this invaluable course. Recommend
By Stephania A R
•Apr 3, 2021
Super easy to understand. At the end I realized how much I learned in such a small amount of time. Thank you very much!
By Somesh V
•Apr 26, 2020
The course is helpful in designing our career and preparing a strong CV which gives confidence in cracking an interview
By MAYOWA A
•Apr 9, 2020
Very educative course with an Excellent delivery from Prof Raj. Thank you for this great impact on my learning Journey.
By NILESH A
•May 23, 2019
The course is really great! Had an awesome 5 weeks of learning. Truly worth taking and great learning experience. 10/10
By Naufal A
•Oct 19, 2020
I am very happy and proud to be able to complete this excellent Course, thank you very much for the excellent material