Learner Reviews & Feedback for Marketing Analytics by University of Virginia
About the Course
better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
Top reviews
SC
Apr 17, 2020
It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.
RN
May 31, 2020
Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.
626 - 650 of 1,828 Reviews for Marketing Analytics
By DIANA B
•Jun 13, 2020
Great course, detailed explanations and good examples for a better understanding!
By Parshva J
•May 25, 2020
brilliant, compact and learnt a lot despire being from an engineering background!
By Sonal M
•Jun 23, 2016
A very good course with an excellent Professor who teaches step by step properly.
By Prashant D
•Mar 28, 2024
Thank you for providing such a comprehensive and insightful learning experience.
By Shubham K
•Jun 9, 2021
It was quite informative and up to date according to current market requirements
By AMISHA S
•Nov 23, 2020
This course is designed very well and it is very helpful full skill enhancement.
By Matanat M
•Oct 27, 2020
thanks for everything!! I am grateful to you for every information you taught me
By Rima M
•Oct 21, 2020
I love this course, and also the Subject was so well explained by Raj. Thankyou.
By Sultan G
•May 21, 2020
THÄ°S COURSE ARE AMAÄ°ZÄ°NG
I REALLY LÄ°KE THÄ°S COURSE. THE TEACHER VERY SUCCESSFULL.
By Bharat P
•Oct 14, 2021
excellent explanation of theories coupled with real corporate world experiences
By Sweta P
•Jul 18, 2020
Very informative with a touch to all essential area. Good course for beginners.
By Mutiara M
•Jun 24, 2020
The instructor keeps the material interesting to learn. Definitely recommended.
By Jagada C
•Apr 28, 2020
Thoroughly enjoyed it. Instructor made the subject fun as well as easy to learn
By Sunil R
•Apr 12, 2020
Wonderful Course all the models cover are useful in marketing analytics carrier
By Sam R
•Sep 19, 2017
Very good course with several actionable items for anyone working in marketing.
By Emiliano A
•Jan 20, 2022
Great content, especially for beginners in analytics, and marketing analytics.
By S S
•Aug 26, 2021
Very Good Program with good discussion on various Analytical concepts. Thanks.
By Mohit G
•Jul 8, 2020
Great content and teaching sytle. Live examples help you relate to the course.
By Maddie O
•May 29, 2020
Much more challenging than I anticipated, but I am glad to have stuck with it!
By Vito A
•Apr 24, 2020
Great course and give me applicable theory. Fully recommended for this course.
By Ankit k s
•Apr 10, 2020
it was a great experience to do a course of marketing analytics from Coursera.
By Kitcha I
•Aug 28, 2018
Very practical learning course, very dedicated instructor, highly recommended.
By JE S
•Mar 5, 2022
The course is very helpful especially to us Business Administration graduate.
By Jazil N K
•Sep 25, 2020
Got to acquire great skills, just enjoyed to have this to my Technical skills
By Abhinav S
•Jul 29, 2020
Excellent course, made very easy to understand by the amazing Raj Venkatesan.