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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,389 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1051 - 1075 of 1,822 Reviews for Marketing Analytics

By john w

•

Aug 30, 2020

Good course, a bit difficult

By Andre W P

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Aug 14, 2020

I had fun and learned a lot!

By Shuvam C

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Jul 13, 2020

Fabulous learning experience

By Mariam I

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Jun 30, 2020

Great course. Raj is amazing

By Anshika A

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Jun 6, 2020

The course was well designed

By Shaurya D

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May 23, 2020

Greatest learning experience

By Matt A

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May 15, 2020

Very happy with this course!

By Ahmed B

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Apr 23, 2020

very interesting course!!!!!

By Gunjita B

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Aug 17, 2024

GREAT AND INSIGHTFUL COURSE

By Nitin P

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Mar 12, 2023

Thanks Raj! for everything.

By Boy H J N

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Oct 24, 2022

This is Great Course...!!!

By Celeste S

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Aug 30, 2020

Great depth in the lessons!

By Shokhrukh U

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Jul 29, 2020

It helped a lot. Thank you.

By Rixen T V

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May 30, 2020

Thank you for my new skills

By Gaone M

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May 28, 2020

It's hard but never give up

By Abhas G

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May 2, 2020

It couldnt have been better

By Prajwol T

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Apr 26, 2020

Great Course. Learnt a lot.

By Bishal U

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Apr 12, 2020

This was a great experience

By Diego D

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Dec 13, 2019

Very very very very useful!

By Robin d

•

Jan 12, 2017

Great course for beginners.

By Ekpe E

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Jun 19, 2023

Great course. I enjoyed it

By Anu C

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Oct 7, 2022

Great learning experience

By MANISH K Y

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Dec 25, 2020

Great learning experience.

By Piyush K

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Oct 18, 2020

well explained practically