Learner Reviews & Feedback for Marketing Analytics by University of Virginia
About the Course
better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
Top reviews
SC
Apr 17, 2020
It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.
RN
May 31, 2020
Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.
1551 - 1575 of 1,828 Reviews for Marketing Analytics
By Rohit K K
•Jun 11, 2020
This course covers a lot of topics of marketing analytics. A very informative course and good assignments at the end.
By Omar M
•Apr 21, 2020
Gives enough knowledge to kick off in marketing analytics. Could have been more thorough. Thanks Raj for the effort.
By Joost Z
•Jan 27, 2021
Would be worth more if it showed you how to execute the regression in statistical software, like excel, R or SPSS.
By Murali K H
•Jul 10, 2020
This is basic 101 course on analytics, useful but need to take more courses and data analysis to work in industry
By Suraj G
•Dec 28, 2020
A really good insightful course with real life examples to shed a practical light on theories learnt/discussed.
By RAPOLU S R
•Jul 4, 2020
IT WAS A GREAT EXPERIENCE OF LEARNING ON THIS PLATFORM AND I ATTAINED A GOOD KNOWLEDGE ON MARKETING ANALYTICS.
By Reem A
•May 17, 2020
I couldn't understand fully the math in week4 and week3 . The instructor must explain it in a more simple way.
By bk t
•May 19, 2020
Really enjoyed the course and is a great overview of concepts of using numbers to quantify marketing efforts.
By Patricia s
•Sep 17, 2021
Great content, but some formulas could have been better explained. Also, some words were hard to understand
By Ashil T
•Jun 11, 2021
5 stars if you could teach us more problems and how to solve those using the various formulas u thought us.
By Udit V
•Jun 12, 2020
Raj is an awesome instructor. This course provided a lot of insights about real world marketing analytics.
By Aravinth T A
•Jun 9, 2020
It is very useful . It explains the things in the manner that we can easily understand. Thats sounds good.
By Pulkit B
•Mar 17, 2018
Overall a good course. Offers a lot to learn. However some imp topics must have more detailed explanation.
By Rajesh A
•Jul 28, 2019
Great course with amazing examples. Thanks it was great learning different aspects of marketing analytics
By 真话 陈
•Dec 23, 2017
never learn this, a basic understanding of marketing. a lot of real examples show the marketing, thanks.
By Vishal J
•Jun 5, 2020
Great time investment for marketing Analytics with professor raj sir
Thank You sir for your valuable time
By Rishi B
•Apr 15, 2020
The course could include usage of tools and more depth into analytics - logistic and bayesian regression
By Ankit A
•May 14, 2018
A great course for beginners to learn and start with. Engaging videos and discussions. Loved the course.
By Amine M T
•Jun 4, 2020
Great course to learn the basics of Marketing Analytics, especially the last chapter. Great professor !
By Subramanya R V
•Jul 2, 2020
Course is pretty good. Worth investing 5 weeks into it. Content is clear, concise and well delivered.
By Sandra C
•Jan 10, 2016
I enjoyed the topics studied the assignments were helpful in reviewing the subject of lessons taught.
By Ting-Yu W
•May 28, 2020
Fun materials and practical assignments. Love the metaphor of numbering difficulty with such humour!
By Sanjana R
•Jan 11, 2019
Slightly difficult course, but the professor keeps you engaged throughout and learning is wonderful.
By Vinayagalakshmi V
•Aug 19, 2022
Thank for this wonderful oppotunity. I learn a lot from this. I will do more courses in Coursera.
By Sky W
•Sep 9, 2020
The course is quite interesting, and the teacher explain the knowledge very clear. Learn a lot !!!