What Is Brand Management?
July 30, 2024
Article · 12 min read
This course is part of Foundations and Advanced Practices in UX Design Specialization
Instructor: Keyur Sorathia
Included with
Recommended experience
Beginner level
This course is open to all backgrounds—arts, commerce, or science—and teaches UX design fundamentals to create user-centered digital products.
Recommended experience
Beginner level
This course is open to all backgrounds—arts, commerce, or science—and teaches UX design fundamentals to create user-centered digital products.
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February 2025
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This course introduces a core design discipline of User Experience (UX) Design aiming to create digital products and services that are useful, usable, engaging, and desirable. It introduces the fundamentals of UX Design, Human-Computer Interaction (HCI), and the user-centered design process. To enhance your understanding, you’ll explore examples of good and bad UX design. Additionally, you’ll gain insights into various UX job roles, their responsibilities, and the career progression of a UX Designer.
Learning Outcomes -Master UX Fundamentals: Learn core principles of UX Design, HCI, and the user-centered design process. -Evaluate UX Quality: Identify good and bad design through real-world examples. -Explore UX Careers: Understand UX roles, responsibilities, and career growth.
UX Design focuses on creating digital products and services that are useful, usable, engaging, and desirable. In this course, you'll explore the fundamentals of UX Design, Human-Computer Interaction (HCI), and the user-centered design process. We will examine examples of both good and bad UX to enhance your understanding. Additionally, you'll gain insights into various UX job roles, responsibilities, and career progression at different stages of a UX designer's journey.
1 video3 readings1 discussion prompt
This module covers the fundamentals of UX Design, HCI, and UI Design, highlighting the user-product interaction model. Students will learn to differentiate between UX and UI design and explore case studies, along with key tips for becoming an effective UX designer.
6 videos5 readings2 assignments
In this module, we will explore relevant case studies and key insights for becoming an effective UX designer. Additionally, we’ll review common UX design roles and their responsibilities.
4 videos7 readings1 assignment
This module introduces the user-centered design process, outlining key activities at each stage. We’ll also cover common UX design roles and their responsibilities. Additionally, the module features interviews with a Senior UX Designer and a UX Researcher, offering insights into their career journeys, role transitions, and valuable tips for advancing in UX design.
7 videos2 readings4 assignments1 plugin
The Indian Institute of Technology Guwahati is a premier institute engaged in higher education and research in engineering, design, basic sciences, applied sciences, and humanities. It is recognized as an institute of national importance by the Government of India for its overall excellence in teaching and research. IIT Guwahati is regarded as one of the best institutions, distinguished by its commitment to promoting innovation through advanced science and technology.
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Indian Institute of Technology Guwahati
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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