University of Michigan
UX Research at Scale: Surveys, Analytics, Online Testing

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University of Michigan

UX Research at Scale: Surveys, Analytics, Online Testing

Clifford Lampe
Lija Hogan

Instructors: Clifford Lampe

27,595 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.3

(196 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 18 hours
Learn at your own pace
88%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.3

(196 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 18 hours
Learn at your own pace
88%
Most learners liked this course

What you'll learn

  • Understand survey methodology from the UX perspective

  • Learn techniques to gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies

Details to know

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Assessments

7 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the User Experience Research and Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 8 modules in this course

What's included

6 videos3 readings1 assignment1 discussion prompt

What's included

5 videos1 assignment

What's included

4 videos1 assignment

What's included

11 videos1 reading2 assignments1 peer review2 discussion prompts

What's included

4 videos3 readings1 assignment

What's included

5 videos4 readings1 peer review

What's included

4 videos6 readings1 assignment1 discussion prompt

What's included

6 videos7 readings1 peer review1 discussion prompt

Instructors

Instructor ratings
4.3 (39 ratings)
Clifford Lampe
University of Michigan
1 Course27,612 learners
Lija Hogan
University of Michigan
2 Courses28,300 learners

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Learner reviews

Showing 3 of 196

4.3

196 reviews

  • 5 stars

    62.24%

  • 4 stars

    18.87%

  • 3 stars

    11.22%

  • 2 stars

    5.61%

  • 1 star

    2.04%

JN
5

Reviewed on Mar 13, 2024

LO
5

Reviewed on Jan 31, 2021

IL
5

Reviewed on May 14, 2020

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