Este curso é uma preparação para você se tornar especialista no Gerenciador de Anúncios do Facebook. Aprenda a estruturar campanhas no Gerenciador de Anúncios, selecionando os objetivos do anúncio, o público-alvo, o orçamento e o posicionamento que atendam às suas metas específicas. Aprenda a criar e gerenciar anúncios no Facebook e no Instagram e a avaliar e otimizar os resultados de suas campanhas no Gerenciador de Anúncios. Você terminará o curso criando uma campanha publicitária real no Gerenciador de Anúncios do Facebook para ampliar não apenas seu conhecimento, mas também seu portfólio de marketing de mídias sociais.
Veiculação de anúncios com o Meta
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Veiculação de anúncios com o Meta
This course is part of Marketing de Mídias Sociais do Meta Professional Certificate
Instructor: Daniel Kob
Included with 
Gain insight into a topic and learn the fundamentals.
5.0
(13 reviews)
Beginner level
Recommended experience
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Estruturar campanhas no Gerenciador de Anúncios do Facebook
Criar um anúncio que se alinhe com seus objetivos de marketing e direcione-o para o público-alvo
Definir orçamento, posicionamento e cronograma para anúncios no Gerenciador de Anúncios do Facebook
Receber o certificado de Associado de Marketing Digital
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
9 assignments
Taught in Portuguese (Brazil)
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This course is part of the Marketing de Mídias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
Nesta primeira semana, você aprenderá a anunciar no Facebook e Instagram com o Gerenciador de Anúncios. Você aprenderá a estruturar uma campanha publicitária no Gerenciador de Anúncios e descobrirá como o Facebook cobra pelos anúncios e onde eles são exibidos.
What's included
12 videos6 readings2 assignments2 discussion prompts
Na segunda semana deste curso, você aprenderá a alinhar suas metas de marketing ao objetivo da campanha do Facebook. Você também aprenderá a determinar o orçamento para a campanha e a definir o orçamento e escolher estratégias de lances no Gerenciador de Anúncios.
What's included
7 videos4 readings2 assignments1 discussion prompt
Nesta semana, você aprenderá a selecionar o público para sua campanha publicitária e a usar o pixel do Facebook para criar públicos personalizados ou semelhantes. Você também aprenderá a escolher posicionamentos e a programar anúncios no Gerenciador de Anúncios.
What's included
12 videos2 readings2 assignments1 discussion prompt
Esta semana, você aprenderá a criar anúncios, incluindo a seleção de imagens ou vídeos e a redação do texto. Você também aprenderá a avaliar os resultados da campanha no Gerenciador de Anúncios.
What's included
8 videos3 readings2 assignments
Por fim, você aprenderá a criar sua própria campanha no Gerenciador de Anúncios do Facebook em um projeto prático.
What's included
5 videos1 reading1 assignment1 discussion prompt1 plugin
Instructor
Offered by
Recommended if you're interested in Marketing
Universidad de los Andes
Coursera Project Network
Universidad Austral
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