In this course, you will go in-depth to discover how Machine Learning is used to handle and interpret Big Data. You will get a detailed look at the various ways and methods to create algorithms to incorporate into your business with such tools as Teachable Machine and TensorFlow. You will also learn different ML methods, Deep Learning, as well as the limitations but also how to drive accuracy and use the best training data for your algorithms. You will then explore GANs and VAEs, using your newfound knowledge to engage with AutoML to help you start building algorithms that work to suit your needs. You will also see exclusive interviews with industry leaders, who manage Big Data for companies such as McDonald's and Visa. By the end of this course, you will have learned different ways to code, including how to use no-code tools, understand Deep Learning, how to measure and review errors in your algorithms, and how to use Big Data to not only maintain customer privacy but also how to use this data to develop different strategies that will drive your business.
New year. Big goals. Bigger savings. Unlock a year of unlimited access to learning with Coursera Plus for $199. Save now.
AI Fundamentals for Non-Data Scientists
This course is part of AI For Business Specialization
Instructors: Kartik Hosanagar
35,896 already enrolled
Included with
(560 reviews)
Details to know
Add to your LinkedIn profile
4 assignments
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
In this module, you will be introduced to Big Data and examine how machine learning is used throughout various business segments. You will also learn how data is analyzed and extracted, and how digital technologies have been used to expand and transform businesses. You will also get a detailed look at data management tools and how they are best implemented and the value of data warehouses. By the end of this module, you will have gained insight into how machine learning can be used as a general-purpose technology, and some best techniques and practices for data mining.
What's included
11 videos1 reading1 assignment
In this module, you will get an in-depth look at contrasting Machine Learning methods, including logistic regression and neural nets. You will also learn about Deep Learning and its relationship to neural networks and how to best optimize Machine Learning algorithms. Lastly, you will be introduced to loss functions and how to best measure and review errors to maintain the integrity of your algorithms. By the end of this module, you will have learned about Machine Learning methods, the limitations and value of Deep Learning, how best to drive precision and accuracy in algorithms, and how to get the best training data for those algorithms.
What's included
13 videos1 reading1 assignment
In this module, you will take a look at Machine Learning within natural language processing and using generative modeling to create new data. You will also focus on AutoML and how to best utilize automated processes to make your algorithms more efficient. You will also review the no-code Machine Learning tool Teachable Machine, which serves to make Deep and Machine Learning more accessible. By the end of this module, you will be able to use AutoML in your algorithms and be able to navigate and use Teachable Machine in practice for no-code solutions to building an algorithm.
What's included
8 videos1 reading1 assignment
In this module, you will hear from an industry leader and gain valuable insight into data sampling and building realistic usable models. Ed Lee, VP of Global Menu Strategy & Global Marketing at McDonald's, will allow you to review real-world solutions and how they handle data issues as one of the most successful global brands. By the end of this module, you will have heard from a top industry expert in their field and gained firsthand knowledge and understanding of how Big Data plays into maintaining privacy in data and also utilizing that data to enhance your marketing, content, and refine your algorithms.
What's included
1 video1 peer review
In this module, you will explore multiple aspects of generative AI. Not only will you gain an understanding of how it makes predictions and generates content, but you will also gain an understanding of how large language models work. Diving deeper, you will explore the generative AI stack as well as foundation models and their versatility in performing a broad range of tasks. Reflecting on research studies, you will examine the implications of generative AI on work and productivity, including the potential for both human displacement and enhancement. You will gain insights for crafting instructions to improve the quality of output from large language modules and explore how a company building an application on top of foundation models may gain a competitive advantage.
What's included
8 videos1 assignment
Instructors
Offered by
Recommended if you're interested in Leadership and Management
Fred Hutchinson Cancer Center
Google Cloud
Duke University
Why people choose Coursera for their career
Learner reviews
560 reviews
- 5 stars
84.24%
- 4 stars
13.27%
- 3 stars
1.23%
- 2 stars
0.53%
- 1 star
0.70%
Showing 3 of 560
Reviewed on Dec 30, 2023
Good Start for beginners. The foundations of Big Data and ML are clearly explained. Thanks Wharton and thanks Coursera for this platform.
Reviewed on Mar 31, 2024
This course was developed at the right level for the audience. The content was very clear with good examples and the notes and slides are valuable resources.
Reviewed on May 22, 2024
This course is not easy. This course is super valuable. I passed! If you are interested in the mechanics of AI and data generation, this is a great course.
New to Leadership and Management? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.