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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,887 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
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Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Apr 5, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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2526 - 2536 of 2,536 Reviews for Customer Analytics

By Llama d

•

Oct 22, 2018

I don t like this course. Really not helpful and empty

By Anchit R

•

May 17, 2020

The terminology is a bit difficult to understand

By Vanessa A

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May 23, 2021

Too vague and general. Not worth the money.

By Atanu R

•

Sep 8, 2018

Other than Mr. Raghu, this course is trash

By Deleted A

•

May 26, 2022

This is not where I want to be.

By hassan m

•

Aug 17, 2020

the accent gets on my nerve

By Deleted A

•

Oct 18, 2021

unrelated to my job

By Manikandan R

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Aug 23, 2017

Content is mediocre

By Harish M

•

Mar 23, 2016

unstructured!!

By zhizong y

•

Nov 25, 2022

uselss class

By Tony

•

Sep 23, 2017

Too simple