A really good course. With an interest in Analytics, this course taught me about the countless opportunities available, and forced me to think in a broader perspective of using data to influence decisions in my company.

This course is really helpful for the one who wants to have the basic insight into Data Analytics. This course works as a stepping stone into Data Analytics and generates enough curiosity to pursue in this field further

Highly recommend this course for those who wanna develop career in Marketing/Business Analytics

Especially week5 module is a very informative module with real life examples . Thank you to all lecturers and Coursera team

Loved Eric Bradlow and his chapter in the course. Great delivery of content and some of the most interesting concepts were laid out which tied the whole course together. Great introduction course to customer analytics.

It was an amazing experience. Though the course won't provide much of a mathematical side to analytics but holds strong grounds in decision making and ways a person should think before landing upon the final decision.

It was a really insightful course that brought more attention to some things I already knew. Most importantly making me understand intricate things about customer analytics and how to plan around them using the data.

The course is very well structured. It does give me a lot of insights. Expecially the last module on the application and case studies, that really help me to understand how to put the theories into practical actions.

Muy buen curso, se comparten muchos conocimientos teóricos que se acompañan siempre de ejemplos y casos de la vida real. También se ven tendencias actuales y lo que se espera en el futuro. Lo recomiendo ampliamente.

The idea and content of this course is excellent. The latest need of industry is considered in this course. I learnt many new things which was not known to me before doing this course. I want to thank coursera team.

I gained alot from this course and the tutors where amazing. Using real life situations to explain what would have seemed complex.

Thank you Coursera for the 7 days free trial that enabled me to learn this course.

I'd die for an actual full course on data mining and market and consumer research. Very theorical, though I'm glad I now have a more wider concept on said subjects and can autonomously look to go deeper into them!

Great lectures and content that was explained very well for beginners to Business Analytics. I especially enjoyed the interesting topics discussed by Eric Bradlow about the applications and case studies in week 5.

Enjoyed this course, very useful information. I like how they used their personal experiences and case studies as examples, it made for actual real life examples. The first and last professors were my favorite.

One of the best introductory-level courses I've ever seen online: there is a fine balance between using entry-level language and concepts and, at the same time, providing high-level relevant information. Awesome!

Loved it! While I knew a lot of that considering I have been working for more than a decade and a half, but some parts were refreshers for me and I loved revisiting those grey cells.

Prof. Iyenger was very nice!

As an engineer, stepping into the business world, it was quite a lot to grasp at the beginning. The tests also seemed a little harder than I expected, but the expert narration and course material got me through.

This is a very useful course for beginners, concepts are explained very nicely and at a very easy pace. The last week is used to explain the use of all those concepts and gives examples from day to day business.

I learned a lot from this course especially in understanding the right thinking and process of using customer analytics. I also learned a lot of practical examples on where customer analytics are being applied.

Really Good course. Lecturers are brilliant explaining the concepts via samples which everybody can understand. You may need to have a little bit of statistic knowledge but it is not essential to do the course.

The wording and focal points of the questions on the quizzes are a little unusual and the course has room to survey more, but it provides extremely valuable information if you are new to this area of business.

This course helped me to acquire general knowledge and the basics of customer analytics. I am very grateful to the lecturers of this course for the very accessible and interesting presentation of the material!

Great course. Engaging professors and real world content. I will apply concepts here to our Goodwill Industries of KY operation. We have a large retail presence and loads of data to study. Thank you - Mark

Excellent course on customer analytics. The concepts and methodology to approach the customer analytics were explained in a very lucid and easily understandable manner. A BIG thank you for a wonderful course.

Some of the quizzes were very challenging. I learned a great deal from this course. This being the first f 5 courses in the Business Analytics specification, I am looking forward to learning the next course.

Content is easy to follow. Lecturers are not boring. They are very passionate and delivering the lectures in distinctive ways that manage to capture my attention. Appropriate range of resources are provided.