Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
About the Course
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
Top reviews
PJ
Feb 2, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
AA
Apr 5, 2017
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
576 - 600 of 2,537 Reviews for Customer Analytics
By Anish G
•Jan 20, 2017
It's an awesome learning experience. I got to know about a lot of thing about application of analytics in marketing.
By Miteshkumar P
•Sep 18, 2016
Great course and perspective to utilize analytics for customers.
Some more models and example would have have helped.
By akkash k
•Mar 4, 2016
I got to know the customer level analysis. And how organization starting to predict customer level from store level.
By Funmi A
•Apr 30, 2020
Interesting insights for every business owner or marketing executive. Use the data you have to optimize your sales!
By Rubina G
•Jan 4, 2018
Everyone in any business needs to do this course. It shines a light on how deeply data can affect business success.
By Zi Y
•Oct 16, 2015
Learned a lot. Great fundamental course for students who wanna know marketing and customer analytics or strategies.
By Sam N
•Aug 28, 2021
It is such a amazing course that i've join. The information is really detailed and clear to understand. I love it!
By Amit K D
•Dec 19, 2019
It's too much important of management student as well as business men.This very important course and very helpful.
By Rajkumar K
•Oct 24, 2016
Excellent faculty and lectures and very lucidly explained concepts with notes and further reading on the subject.
By Onkabetse N
•Mar 18, 2022
The course is inspirational and insightful. I recommend it to anyone who wants to learn about customer analytics.
By Miki M
•Jan 16, 2020
Great course to a beginner-level learner who is interested in marketing, customer analysis, and basic statistics.
By Vivek Y
•Jul 11, 2019
Extremely in-depth analysis of topics - helps in better understanding of hidden concepts behind customer behavior
By Nelson G
•Apr 24, 2019
Amazing! One of the best courses in Coursera. Indeed, analytics is the future of Business specifically Marketing!
By Akanksha M
•Mar 22, 2019
Very practical and good way of teaching terms and analytical references. I was intrigued right from the starting.
By Nguyen N T
•Feb 15, 2019
Highly recommended to those are busy and want to learn new great thing on Business Analytics, Customer Analytics!
By michael m
•Sep 20, 2024
I am highly impressed with the rich knowledge and experience of the resource persons,I gained alot of knowledge.
By Ankur M
•Aug 19, 2021
Course content, quality of videos, instructors and practice quizzes were all beyond excellence. Loved the course
By Chow C
•Mar 24, 2021
Best choice without voices to added up to other places to tries it betterly than anyone elses by other ones now.
By Sumit S
•Jul 7, 2020
Thank You Coursera for giving me the opportunity to learn on this amazing course. Looking forward to learn more.
By Avinash T
•Apr 25, 2020
I love this course I learned a lot of new things in this course and I am surely going to use them in the future.
By Sandhya P V
•Nov 14, 2016
The course helped me learn the intensive dynamics of customer analysis based marketing in the field of business.
By Prithvi R
•May 31, 2020
Very good Insight on how data should be utilized and how broad the right type of data can expand your business.
By Anvit N
•Apr 19, 2020
Tricky quiz made me think beyond the modules taught. Case study/Live Examples in the last session were amazing.
By Loree M
•Jun 10, 2018
This is an amazing course, give you an insight on customer analytics and its applications in the leading firms.