Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
About the Course
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
Top reviews
PJ
Feb 2, 2020
The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.
AA
Apr 5, 2017
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
651 - 675 of 2,537 Reviews for Customer Analytics
By Mauricio M
•May 28, 2020
Very good general info on customer analytics and the power they create to make decisions for businesses
By Danish F
•Apr 5, 2020
Awesome course taught by great professors in very interative way. Thank you coursera and the other team
By Jorge L R Z
•Jul 8, 2019
Amazing course! Great teachers and the material is completely relevant to today's business environment.
By ANUJ K Y
•Aug 19, 2018
good content to study and really like the way teaches us especiallly prof raghu sir, i appriciate you .
By Ravinder P S
•Mar 1, 2018
The course is very well structured with various examples that helps the takers to related and remember.
By Deleted A
•Nov 27, 2023
A course aimed at learning how customers behave and think. Helps with setting up targeted advertising
By Sheerae O
•Apr 26, 2020
Informative course. Presenters were engaging and the case study examples brought the material to life.
By Piyush S
•Mar 28, 2020
A very good and Detailed course >needs to include more projects and practical assignments for practice
By rodrigo y
•Jul 8, 2019
Excellent course, the importance of analyzing your customers determines the direction of your company.
By Pablo R
•Feb 19, 2019
it's a great course, with a new perspective about how to manage the customer analysis and relationship
By Mia J
•Apr 11, 2021
Thank you for your support in this amazing course. It will help me not just in one aspect. Thank you.
By Derek W
•Jun 8, 2020
Solid, understandable concepts, with real application discussions. Highly suggestable starting point.
By Reuben W
•Aug 14, 2017
Excellent introduction. The professors clearly love what they do and it shows in their presentations.
By claudia p
•Jul 6, 2017
Good to have a reference how we shoud apply and work.
I would love to have more data analysis on this.
By Sushma D
•Jun 30, 2017
For a beginner this is a very excellent course to get a good understanding about Business Analytics.
By Drozhnikov A
•Oct 10, 2015
Thery useful course for encourage my business processes in e-mail marketing.
Thanks the course team!
By Olubunmi S
•Mar 23, 2022
The course has been really been insightful for me most especially because of my finance background.
By Ken M
•May 8, 2020
Bradlow used real life experiences to make a student understand the 5 concepts of customer analytics
By Amit S
•Apr 10, 2020
Nice way to get the basic understanding as well as get used to the terms used in Customer analytics.
By KULADEEP S
•Sep 24, 2019
Thank you for providing financial aid. The content in the course and the professors are outstanding.
By Andrea
•Feb 17, 2019
Great insight to understand how analytics is getting more and more important in marketing management
By Maria S
•Jan 19, 2019
Buen curso. Dinámico y con contenido interesante, sobre todo la parte de los forecast.
Muchas gracias
By Ayman M
•Mar 21, 2018
Informative and Concise. Concepts introduced are well-presented. Highly-Recommended Course.
Thank You
By Engineer Y
•Nov 10, 2024
Excellent Course to unlock the power of Data, to know right customers and to fit right organization
By Moksha
•Aug 15, 2020
Week 1 and 5 were stunning! Maybe there could be a lot more application based learning :D
Thank you.